Mark Coker’s Smashwords survey is in. Smashwords is a distribution service for ebooks. You download a Word document and their famous meat grinder formats and distribute your work to a wide variety of vendors. IBooks, Kobo, Barnes and Noble and Smashwords are the bigger names. Smashwords is in competition with Amazon so they distribute very little there. The author gets an 85% royalty. 127,000 authors with 437,200 ebooks comprise the current Smashwords catalog.
Sales of 87.5% make up up the fiction category and of that 45% are romance writers. So, romance dominates Smashword’s sales. Only 3% of the top 200 bestsellers are science fiction while 73% are romance.
Pre-orders appear to be a new marketing tool to use to launch a new book. However, only 12.23% of books released during the survey were born of preorders. In the top 1,000 sellers, 61% used preorders, so this is a marketing tool to consider.
Box sets are also becoming popular. 90% are single author box sets. Multi-author sets are also being used, but I wonder how the royalties are divided out. You can expand your readers through other authors’ promotions, but don’t expect to reap a rich monetary reward. And taxes could be a headache.
When studying pricing, free still gets the most downloads by a wide margin, but $3.99, $9.99 and $4.99 yields the most earnings. It was interesting that $3.99 and $4.99 got more downloads by a slim margin over $.99.
The average word count for the top 70 best selling romance books was 113,803. So the longer book is still popular. That surprised me. This may depend on genre.
Having a series helps sales. Top best sellers show they are likely to come from a series. A series with a free starter book boosts sales of the whole series. In the top 100, a free starter book increased sale of the series by 80%.
Data on title length once again urged authors to keep it fairly short. Twenty-four characters titles are in the top 100 while 37.11 characters were in the wider top 1000 range. So those with less sales had longer titles on average. There are always outliers.
And where did Smashwords sell the most? The United States garnered 69% of the sales, far out-distancing all other countries. Lesser sales were in Great Britain (8%), Canada (11%) and Australia (5%). This jives with my numbers, except that I have a strong Australian contingency.
Hi Ya Mates!
All of this is interesting to me as an author, but I write science fiction. For years, I tried to sell on Smashwords (they call it “going wide”), but I don’t sell there. To be eligible for Amazon Select, you cannot list on Smashwords, or any other platform. This has created tension between Amazon and Smashwords, but I decided to go where I can sell well, and that is Amazon. Amazon helps with innovative marketing and has a bigger pool of readers. The bottomline is that I sell so much better there.
Still, this data gives food for thought on several ways any author can market and provides a good snapshot of one section of the ebook market.
For you data geeks, here’s the link: http://blog.smashwords.com/2017/06/smashwords-survey-2017.html
This week I’m reporting on Babylon’s Ashes by James S. A. Corey. While I have been enjoying the Expanse Series, both the books and the television show, I kept waiting for something exciting to happen in this book.
A violent group of Belters called the Free Navy has cobbled together black market spaceships and reigned terror on Earth by throwing rocks that have seriously damaged the planet. In addition, they are attacking colony ships headed out through the gate to the new worlds and plundering their supplies to redistribute to Belter communities. So it is up to James Holden’s crew of the Rocinante to stop them. Politics make former enemies unite (Mars, Earth and others) in order to combat this threat. Be ready for several twists and turns.
In this book, the protomolecule takes a backseat to a Belters and inner system war. It felt like an interlude that cleaned up a problem brought out in the previous book. This was not my favorite book in the series, but still I consider it a good read, considering the dearth of good new science fiction out there. The usual characters appear and a number of other voices are given center stage. Marcos Inarcos, leader of the Free Navy, (and Naomi’s former lover) is seen as one who champions the oppressed Belters, but then turns strident and vicious, not caring who or how many get killed as he grasps for power. Naomi’s son, Carlos, also heads up several chapters. At first, he is his father’s right hand man and believes in the “cause,” but gradually as the losses accumulate, and Marco’s excuses for them sound lame, he begins to wonder if his father really has a plan or the Belter’s welfare at heart.
Orbit has bought three more books for the series, so it should be interesting how Corey (Abraham and Franck) continue the overall plot.
For those readers who want an update on my upcoming book, Somewhat Alien, it is in the works. I’m still waiting on a Beta reader and the delivery of a proof copy. Because of that, my publishing date has been pushed out a week or two. I want to make sure this one is polished and complete as it is one of my favorite stories. Lots of good stuff happens, and I want it to be an exciting adventure for you.
So stay tuned.
2 responses to “Comments on Mark Coker’s Smashword Survey”
It looks like Smashwords is the place to be for romance. I like the marketing tools with KDP so haven’t considered Smashwords and don’t expect I will. 🙂
I agree. While I respect Mark Coker, 437,000 books is small against Amazon’s millions. Also Amazon has special best seller lists for science fiction and promotes books you show interest in. I also like the detail of data they offer me, even to how many pages are read on specific days.