Throw Away Your Marketing Plan

Want to sell more books?

Get lucky.

I often write about marketing and how difficult it is… And then I read JA Konrath’s blog, Your Book Marketing Plan Won’t Work.

How did he know?

It was an eye opener. For the complete blog:
http://jakonrath.blogspot.com/2019/06/your-marketing-plan-wont-work.html

He says social media won’t sell your books. How often do you buy books due to social media? However, he does go on to say you should have a social media presence. He suggests commenting on Facebook and writing a newsletter which mentions upcoming books, ways to pre-orders, and general information on your writing. He also endorses commenting on Twitter, but cautions that your time would be better spent on writing than desperately and endlessly engaging in every sort of social media.

Advertising also should be judiciously employed. He admits to throwing tons of money at advertising of all kinds and barely getting a return on his investment. Still, it does get the word out to those readers who might not know about you. But budget time and effort wisely.

How to Market books get a sneer. He has a good point. If an author knows how to write a best seller, why are they writing a marketing book, and not another best seller? He suggests you investigate the ranking of the author’s other books. If they aren’t in the top one thousand, the advice isn’t worth your time and money.

Forget publicity. The right kind is difficult to get… But if you can, then the pop in sales is normally fleeting.

I have found that he’s pretty close to the mark and refreshingly honest about this business of writing.

So, what works?

Luck. Right time, right place. And write books.

Oh, great. We have to depend on the whimsy of Lady Luck?

He admits that when Amazon came out with the Kindle, he had ten shelf books, rejected by publishers, ready to self publish. At the cheaper price for e-books, they were popular and sold well. So, he got more of his backlist from his publishers and was soon making over eight hundred thousand a year.

Nice!

Then, Kindle Unlimited came along and cut that income in half.

Still, he had traction with Amazon and that, along with writing more books, kept sales going.

So bottomline?

Write more books. Do a once a month newsletter. Chat in an informative manner on Twitter and Facebook and not in an annoying buy-my-book tone. Be consistent. Write in one genre with one name, and write five 75,000 word novels a year. That’s a more efficient use of your time and effort. Make sure they’re interesting, well-edited, and have attractive covers. Do some advertising and…

Your luck might improve.

So, good luck everyone.

****

For this blog, I’m going to suggest a book and author who has followed these guidelines with amazing success. She has written over seventy books in the science fiction genre, winning three Hugos and numerous other awards—one being the Damon Knight Memorial Grand Master Award.

I’m talking about one of my favorite authors C.J. Cherryh. I have mentioned other books of hers in previous blogs, so check them out. She lives in the Northwest in Washington State, not too far from me. Alliance Rising takes place in the Alliance-Union Universe and is a prequel to many of the Alliance Universe stories. It’s been a long time since a book in that series has come out, and I eagerly awaited it.

Cherryh co-authors with Jane S. Fancher for this story. The partnership follows the same intense introverted style, retaining Cherryh’s familiar cadence of writing.

At first, I liked it, but eventually, I got impatient with all the nuanced, dense, introspection concerning an approaching Pell ship that has come to investigate an Earth Company ship, Rights of Man, docked at Alpha station and shrouded in ominous mystery.

We get an early peek at James Robert Neihart, captain of Finity’s End as his younger self and the developments that lead to the Alliance-Union-Earth war of the later novels. In fact, Captain Neihart is instrumental in putting together the alliance of merchanter ships that try to band to gather to protect their interests against the dominating Earth companies. Hence the title: Alliance Rising.

A story, not as good as some of the others, but well worth a read if you’re a fan.

Squishy Robots and Book Ad Promotions

Are we Indie writers shooting ourselves in the foot, so to speak?

Today I’m running a promotion on Book Barbarian for Caught in Time. This is my first in series and I’m offering it free. Often the first of a series is the one that ad sites want. I did this to reach out to a pool of readers of science fiction who may be interested in my books. Discoverability is difficult for most Indie authors, and promotions are one easy way, but they cost. I chose Book Barbarian because it targets science fiction and fantasy and is at a reasonable cost. The top site is Bookbub where I recently ran into an article that was really a promotion piece, which raised some questions I wanted to ask.

Below is the last section from the piece I discovered on Flipboard that extols their site. Bookbub is considered the top ad site for books, difficult to qualify for, and very expensive. However, authors swear it’s effective. It’s the last sentence of the “article” that is causing me concern.

Book lovers are Obsessed with this Site. (Flipboard May 9)
By Bookbub.com

…”Book lovers have now become practically obsessed with this concept. In many cases, they’ve downloaded hundreds of books and saved hundreds of dollars using the service.

“I now have more books than I can read in a lifetime,” said Suzie Miller of Auburn, WA. She said she has downloaded more than 350 free ebooks using the service.”

As a reader, I use the service, and like Suzie Miller, (a real person?) I have downloaded more books than I will be able to read this year.

But is this a good thing for authors?

Your book gets downloaded, but may sit in a reader’s library for ages.
Or, maybe they read it and buy out the series.
I’ve had both things happen.
But I’m afraid authors are devaluing their hard work, and readers are not as eager to download the offerings as much as they used to, or buy books at retail. Why pay full price when you can get a similar book free or heavily discounted? Are we harming future revenue?

Am I right or wrong, or somewhere in between?

Do I, as an author, have a viable alternative?

No answer here. Just putting it out there.

What do you think of when you hear the word robot?
Probably something made of metal with hard edges.

Maybe not. Often I throw in interesting science pieces and this article on building soft robots, with space in mind, caught my eye. I wanted to pass it along.

https://www.space.com/soft-robots-could-crawl-on-the-moon.html?utm_source=sdc-newsletter&utm_medium=email&utm_campaign=20190509-sdc

…”The advantage of a soft robot is that it’s flexible and, in some ways, better able to adapt to new environments. Soft robots move in ways similar to living organisms, which expands their range of motion, perhaps making it easier to squeeze into a tight spot, for example.”

Also, probably easier to transport when weight is so much a factor.

…”By design, the actuator has chambers, or air bladders, that expand and compress based on the amount of air in them,” NASA said in the statement. “Currently, these two interns are operating the design through a series of tubes in the air bladders, allowing them to control the movement of the robot. By adjusting the amount of air in the chamber of the soft robotic actuator, the robot can flex and relax, just like a human muscle.

In particular, the interns are investigating four key properties of the actuators — mobility, joining, leveling and shaping — and how to use them in space exploration. Mobility refers to how the soft robot moves in its environment, while joining concerns how robots can link together (for example, to make a large temporary shelter). Leveling refers to how actuators can create a surface, such as filling in space underneath a lunar habitat, while shaping examines ways of adding strength to materials like dust shields.”

Once you hear the idea, it makes so much sense. Of course, I’m wondering about the computer components and how they operate the robot and the toughness of a material that can stand up against a space environment.

But NASA is working on it. Thinking outside the hard metal box.

This week I’m talking about Sea of Rust by Robert Cargill. Mainly because I mentioned robots in the blog, and this story is all about robots.

The story begins thirty years after the apocalypse and fifteen years since the murder of the last human at the hands of robots.

We’re extinct, and the world is dominated by an OWI or One World Intelligence that shares consciousness and is trying to upload all the remaining robots into its mainframe.

Enter Brittle, an independent robot trying to survive a wasteland that once was our Midwest. But its mind is deteriorating and body parts are losing function. The only way to replace them is by scavenging other parts from similar robots

So it’s a bit gruesome to start.

There are other solo machines wandering the wilderness, and they form a pack with Brittle, trying to escape assimilation.

If you can handle the grimness (think Madd Max), then the story is interesting from the robot’s point of view, and the interaction, almost human, of the robots that struggled to survive and evade assimilation makes for a worthwhile story.

And finally,

I want to give a shout out to Tabby’s fantastic book club. They were a warm and amazing bunch. I don’t think they expected someone who could talk as much as I did. Enthusiasm does that to me. So, thanks for your hospitality.

It was a fun way to meet new people… and show off my books.

A Way to Expand Your Readers

Sometimes a light bulb goes off in a person’s head, and he or she suddenly understands something they had not been aware of before.

Such was the case with me this morning.

I’ve been writing about Earth humans landing on an alien world where the indigenous species is similar to them, but different enough to cause conflict. So, when I saw the blurb on Lisa Locke’s novel, Between Mountain and Sea: Paradisi Chronicles, free on Freebooksy recently, I went to snatch it up. Turns out, I had already downloaded it. It tells the story of a migration from Earth to an alien planet where the natives are very human in appearance.

That sounded similar to my Terran Trilogy, so I wanted to see how another author handled that theme. I started reading from my Kindle library. The story is very readable, although I figured out the big secret a quarter of the way through.

Mei Lin is a young Chinese girl who is descended from the powerful Yu family that now dominates the Earth colony of New Eden. Due to Earth’s climate change, cyber wars, nuclear proliferation, ten people called the Founders, come together to create the Paradisi Project which has the objective to find a habitable planet and build a fleet to escape Earth for a better place to live.

Many years later, the project succeeds in discovering such a world in the Andromeda Galaxy and sends ten ships with 10,000 people each, mainly from the Yu family, their staff, and loyal supporters. One ship, the S.S.Challenger is left behind as a prototype for more ships to follow.

Mei Lin is a descendent from these originals and was born on New Eden where men dominate the family. She is the only girl of six brothers and, after a botched eye surgery, is sent to recuperate at their estate, Mrnyddamore. The estate is far out in the country close to villages of the planet’s original inhabitants. She forms a bond to these simple people who have hidden psychic abilities.

So the story has a similar flavor to my Terran Trilogy. And… the name Paradisi Project was tickling my memory. Still authors occasionally use the same title as other authors. Since I’ve published my first book, Caught in Time, three other authors have come out with the same title, which doesn’t make me happy. Anyway…

I kept reading.

Mei Lin finds a hidden diary written by a long ago descendant who was one of the First Founders and who built Mynyddamore, the estate where she is recuperating. She writes about her life to a young boy who was supposed to come on the S.S.Challenger and join the colony later, but she hears nothing about the ship. From there on out, the book jumps back and forth between the story of Mabel, her great, great, great grandmother and Mei Lin’s current life.

Of course, there is tension between the indigenous people and the growing colony, along with Mei Lin and her own family. As Mei Lin learns more about the early colony and herself, she is drawn into events and soon becomes embroiled in its conflict.

I liked the story and was intrigued by the author’s telling of a similar theme as mine. Then, I came to the back matter in the book.

That’s when the light bulb went on.

The Paradiso Project is an open source world where authors are invited to write their own stories within that world. Sixteen authors are listed along with their books. I recognized two of them immediately.

I had read Andy McKell’s novel, Faces of Janus and have its sequel, Janus Challenge,  in my library, ready to read. Also, in my library, is Cheri Lasota’s Sideris Gate.

Andy is a frequent commentator on my blog and has several more novels out in the Paradisi Universe. As does Cheri and other authors.

Cheri Lasota is another northwest author who I met personally at a book talk a few years back. When I saw her book in an ad site, I tucked it into my library. Now I plan to be even more diligent in reading these two authors to see how they interpret this universe.

In an explanation about the project, Lisa Locke says that the inspiration for the collaboration came from world renown author Hugh Howey. He opened up his own world of Wool to other authors who have written their stories in that universe and encouraged her to do the same.

If you are writing space opera or building a world, inviting other authors to write in your world may be one way to expand your reader base. Bundling several of these stories into an anthology may be another step to increase awareness of your work and build sales. Fans from one author may be lured over to another author’s work.

Of course, you may want to have some control over the stories and agreement with the other authors so that they are well-written and reflect favorable on your world. But a collaboration could be fun and profitable for all concerned.

As the Indie wave of writers increases, clever authors are looking for new ways to be discovered in order to expand their readers and their sales.

This idea may be a way for you to do just that.

*Hello from Oregon*

enjoy the rain

Publishing Trends for 2019

Happy New Year!

I’m always amazed at how quickly time flies. I remember a song about the year 2020 and thinking that it was so far in the future as to be a science fiction dream with flying cars and colonies on the moon.

And now we’re a year away.

Usually about this time a number of known people in the business blog predictions for the coming year. I’m looking for what Mark Coker of Smashwords will have to say. But at the moment, I found a few predictions on Anne Allen’s blog by Laurie McLean that offers up some good debate. I’ll give her headlines and offer my comments. Feel free to agree or disagree in the comment section. I welcome your opinion.
https://annerallen.com/2018/12/2019-publishing-predictions-laurie-mclean/

1. Diversity continues its dominance. With the advent of self-publishing, stories featuring diverse characters of color, creed, gender bias, and expression no longer must succumb to the whims of the publishing gatekeepers. It’s a free-for-all out there and the market has seen a deluge of books of all kinds. My personal opinion is that this is a double-edged sword that leaves the reader either bewildered or delighted to at least find books in certain niche genres or be completely overwhelmed by choice. I feel more and more ways will be found to curate the outpouring of supply. My blog is an example of that in the science fiction field.

2. The resurgence of Indie book stores. Actually to me, this feels like a bit of wishful thinking. I attend Powell’s Bookstore once a month for the interaction and ideas from local science fiction enthusiasts. If it weren’t for the delightful friendships and book ideas, I wouldn’t make the trip across town. The local library is just around the corner and their books are free.
Even better is to settle in a comfy easy chair and e-read from a wide selection tucked into my personal curated library.

3. The rise of smart phones as e-readers. Seriously. Who can read on that form factor unless you read five words to a page. Erm… maybe I’m giving away my age here, and the millennials eyesight is better. Also, men carry phones rather than tablets because they fit more easily in pockets and can be used for important phone calls like letting the wife know he’s on the way home.. But have you noticed the increase in the iphone form factor? Getting bigger.

4. Audio and podcasts are more popular than ever. Well, duh. People with long commutes multi task and, with self driving on the horizon, listening to a good novel has appeal. The self-driving car is coming. I have a Tesla, and it’s awesome. Not the least is that the next generation is more visual, thanks to the effects of television, iPhones, and gaming.

5. Nonfiction will be king a while longer. All I have to say here is people seem to like to read the dirt. With the recent elections, politics will get even worse and anyone looking to make money may write an expose and call it a book… truthful or not. Sir Truthfulness has packed his bags and left town for the year. The biggest selling books this past year were of this ilk, and it’ll probably get worse in 2019. Whatever happened to learning stuff? Ummm, Utube?

6. We’re in love with RomCom. Laurie makes this sound like a new thing. Women have always sneaked romantic bodice-rippers into underwear drawers while men hid Playboy under the mattress. Now it’s the internet. With Indie publishing, tons of erotica and romantic offerings have come out into the open, unfortunately creating scammers in the genre in 2018.

Laurie points out negative trends that might be possible for 2019.

Stock market declines may pinch spending. So if the market continues to collapse, eventually the consumer will cut back on superfluous items such as paperbacks or e-books. Ah, maybe. There’s a lot of noise in the market right now, but as an ex-stockbroker, the economy still looks good on the consumer side. So many variables out there are bouncing around. Trade wars, interest rates, Europe and China’s economy, not to mention the occasional Black Swan Event. And if things do decline, well, good escape fiction is a place to go for very little expense. Say, some exciting science fiction…or is that shameless promoting?

Probably.

People are spending less time reading books. Got any hard data here? However, with a political election heating up, Netflix and Amazon streaming video offering better and better content, and people spending more time on the internet, I might be convinced of it.

It’s an ecosystem, support it all. Well, choice is nice. I don’t skip around on different devices as much as Laurie suggests, but my daughter might. Once I start a book, I usual stay there, but, my daughter moves at twice the speed of sound, multi taking as she goes. One thing is certain. The way the newer generations read is changing and diversifying.

Mostly for the best.
So Happy 2019.

Next blog suggests some science fiction reading I plan for 2019. . what was your favorite read for 2018, and what are you looking forward to reading for 2019?

Exploring Authors’ Earnings

“Submitting a manuscript to a traditional publisher is like sending a letter to Santa Claus.”

This comment, made by my husband, hit the mark so close that I had to pass it along. It made me chuckle, and then sigh.

About eight years have passed since Amazon opened up Indie publishing through Createspace and Kindle. I remember asking, “What kind of name is that?” Thinking back, it burned the traditional publishing industry pretty hard.

How has everything changed? If you like hard data, here’s the link to data guy’s author earnings report, complete with pie charts and spreadsheets. It’s quite fascinating. Print books still sell the most in total dollars, stronger than other formats due to the inclusion of textbooks and children’s books.

Science fiction is fourth in dollar revenue for ebooks behind literature, thrillers & mysteries, and romance.

Data guy shows how many books customers are buying and what price points sells the most.

Also interesting for marketing was the seasonality question. Undoubtedly, print books are seasonal. They sell most in… surprise… August and September. (Textbooks) However, most interesting was that ebooks sold the same every month no matter what the season.

Hmmm… I wouldn’t have guessed that. I still sell better in summer, but then I do more marketing at that time.

There are spread sheets that show the top selling publishers by book units and revenue and name the best selling authors in ebook, print, and audio. In some cases, names are named, but not in all. Indies appear to be shy, and almost half asked to be blanked out.

For the complete report, go to:

http://authorearnings.com/report/january-2018-report-us-online-book-sales-q2-q4-2017/

All right. So maybe numbers bore you. How about cute monkey faces? Remember I mentioned a cloning factory in China in one of my blogs ages ago? Well, the Chinese have cloned a pair of non human primates called macaques, using the Dolly sheep method. For pictures of adorableness, follow this link: Then wonder if any humans are in their queue.

http://bit.ly/2FCpdK8  (right click. open in new window)

Because I was negligent on reading Angel City Blues by Jeff Edwards last year ( hey, this is a flexible list), I decided to start with that title this year.

Boy, was I glad.

This is an urban punk detective mystery that is a fun and thoughtful read. Detective David Stalin, down on his luck and living under a dome in the dangerously poor section of L. A., lives with a highly developed A.I. Saving his life, cooking his dinner, and guarding the slovenly flat, the A.I bickers constantly with David while attending to his needs. I loved their interaction. David gets a case from a wealthy woman to find her missing daughter. There’s no DNA, no motive for her missing, no record of what happened on any security camera, and a belligerent LAPD feels he is trespassing on their case, even though they are at a dead end.

His client, however, can pull strings and cover any expense. Tempted, David takes the case, which leads to virtual reality snuffs. Here is a dirty little area of criminal activity where our detective soon finds himself secured into a helmet and thrust into a world of death and danger from which he cannot escape. He is tormented, warned, and finally released. At least, the first time. Undaunted, David continues to follow the case, which leads to an orbiting space station and the organization behind the girl’s disappearance. An exciting conclusion pushes the technology boundary even further and will delight most any techno geek.

In this novel, Edwards explores the danger of high tech used for criminal activity. With our society on the verge of adopting virtual reality for more than Pokémon games, Edwards asks us to consider what genie we may be letting out of that bottle. Even greater is the risk of using nanotechnology. He offers a scenerio that will chill you and lead you to hope that cutting-edge scientists know what they are creating while making you mindful of the threat certain technologies might bring us.

Ten Indie Publishing Trends You might Want to Know

We are trying to survive the drippy days of a Portland winter, but thank goodness we have no snow like the East Coast. Still it’s hard to keep cheerful spirits when all outside is gloomy and gray.

So here’s a fun piece that I wanted to include in my blog to raise the mood.
It’s a summary of the different social media platforms.

WHAT IS THE DIFFERENCE BETWEEN VARIOUS SOCIAL PLATFORMS?

Funny, but true (kinda): • Facebook: I like donuts. • Twitter: I’m eating a donut. • Instagram: Here’s a picture of my donut. • YouTube: Watch me eat a donut. • Vine: Watch me eat a donut for six seconds. • LinkedIn: My skills include donut eating. • Pinterest: Here’s a donut recipe. • Google Plus: I’m a Google employee who eats donuts.

It really clarifies the various functions of the bewildering array of media platforms out there and offers you a smile.

January is the time when seers and prognosticators appear on the publishing scene. Written Word has gathered ten publishing trends they see for 2018. As an author, you may find it helpful to see which direction the business might go. I encourage you to read the blog in its entirety, but I have a few comments to make on it. bit.ly/2DjqULH

Of the ten listed, a few caught my attention. The first is that marketing is getting more expensive with poorer results. Ad sites now talk about “stacking” your book or offering the same book on several ad sites on the same or consecutive days. This can get expensive if your royalty is a few dollars per book or you’re offering the book for free. Just about all ad sites require a discount on your book of some sort, if not free. Add to that the idea that readers are getting more selective in their downloads and picky about price, and author’s margins are squeezed.

However, serious Indies are continuing to build their catalog. Perseverance is key in the writing business. It’s a long game. Here’s what Written Word says to give authors hope :

“Ever year we (Written Word) conduct a survey of authors to identify what high-earning authors are doing to achieve success. In 2017 the number of authors who reported making over $100,000 from writing grew by 70% over 2016. The percentage of authors making between $5,000 and $10,000 per month doubled year over year. Indies who persevere and continue putting out books slowly increase their earnings over time. Is it easy? No. Will it take time? Yes. But there are plenty indie authors who are making money. They will continue to grow their businesses in 2017 and a new batch of high-earning authors will join their ranks.

What this means for you: Successful indie authors see themselves as entrepreneurs who are running a business. And they are. Their product is their books. Successful authors are those that focus on their business and manage the ups and downs. In 2018 be honest with yourself. What are your goals? Are you writing to pursue a passion? Are you writing to supplement your income? Are you building or growing a business? Then align your efforts with your goals to achieve what success means for you.”

The last comment from this blog I want to point out is “Everyone will talk about going direct to reader.” Several efforts and young companies are causing even more disintermediation in the publishing business. Publica.com talks about direct transactions between authors and readers via blockchain and could very well be the next step in publishing. Stay tuned on this idea and check out their website for more information.

I have five more books to put on my 2018 reading list. (The first five are on my previous blog)

In the absence of blockbuster stand-alones this past year, I’ve added several follow-up books in a series to my 2018 reading list. To address a title that is on most science fiction lists and traditionally published, I have chosen Artemis by Andy Weir. The Martian was a smash hit, both movie and book, and now Weir writes an adventure involving the moon. I expect this will be good.

Next, I selected Helios by N.J. Tanger. I read and reported on the first in this series, Chimera, and now I’m ready to read the next. The story trends to YA since the main characters are teenagers.

Summary: A distant planet colony no longer receives supplies or transmissions from Earth, and after several years, they are running low on resources. The colony tries to reactivate the sleeping AI and repair the colony’s ship in order to send it to Earth to find out why they have been abandoned. Five young people are selected to crew the ship. The first book tells that story and the conflict of relationships among the candidates for crew.

Now in Helios, the story continues as an exchange ship breaks through fractal space to arrive on the planet. Celebrations break out, but collapse when all on board are found dead. More than ever, Stephen’s Point Colony wants to send the ship to Earth and find out what has happened.

Sounded interesting. So, I included book two.

Everyone tells me how great Neil Gammon is, but I couldn’t finish reading American Gods, in spite of all its acclaim. Now the Powell’s Reading Group has listed Neverwhere to read. They have assured me that I will like it, so I’m willing to give it a chance.

I loved the Merchant Series by Charles Stross, so when I saw Empire Games continued this interdimensional espionage and political science fiction romp, I put it on my to-read list.

I’ve had the book cover of Remnants of Trust on my desktop ever since reading The Cold Between by Elizabeth Bonesteel as a reminder to read this next in the series. The blurb says, “A young soldier finds herself caught in the crossbar of a deadly conspiracy in space.” Here was my military space thriller, then, and the final selection on my list.

Here’s these last five with the caveat that I add additional interesting books throughout the year as they catch my attention or pop up on my list of books that I think readers will like. I encourage you to try any of them and let me know what you think.

 

 

Artemis Andy Weir
Helios N. J. Tanger
Remnants of Trust Elizabeth Bonesteel
Neverwhere Neil Gammon
Empire Games. Charles Stross

Have a great 2018 reading year.

A Writer’s Insights and An Assassin’s Fate

With the stress of the holidays, or maybe just the distractions, many authors are finding it hard to stay on track with their writing and marketing. I’m reading blogs that mention burn out. For me, it’s both. I’m thinking of what to get my family for Christmas, and I’m shopping with my daughter at the mall. There are parties and plans that preempt my writing. Meanwhile, I’m losing the momentum of the story.

Hence my blog is late, and my writing even more behind schedule. My editor is yelling at me and my publisher is disgusted with my procrastination.

Oh, wait…

That’s me.

The hardest taskmaster of them all.

To feel better about this author experience, I offer several blogs for writers intent on becoming authors. The first, if you haven’t read it already, is Hugh Howey’s blog on becoming a writer. If you have read it, now’s a good time to re-read it. He offers great insight into the writing process.

1. His first insight is that the only obstacle to writing is you. To become an author you have to start writing. As simple as it sounds, many authors use various excuses to block their goal of completing a novel.

2. You can’t compare your rough draft to books you’ve read. Those have been polished and edited by professional people.

3. There is no special qualification required…to write.

4. The best writers are the best readers.

5. This is a marathon, not a sprint. Keep it in mind, oh impatient one.

6. Whoever works the hardest will get ahead. In this insight, High mentions that it is easier to work hard if you are passionate about what you do. I find this very true.

7. Competition is complicated. The number of books out there isn’t important. Your book may be the inspiration or escape needed for a particular reader. Don’t let the numbers swamp you.

8. Be helpful and engaged. Authors should help and encourage one other.

9. Know your readers

10. Know your industry. Treat your writing as if it were a business.

These are the highlights of his discussion with important and insightful comments to support them. To read the complete blog, go to:

http://amazonauthorinsights.com/post/165774835635/writing-insights-part-one-becoming-a-writer

Then, I recommend reading his follow-up blogs starting with writing rough drafts. I swear he was a fly on my wall. I do a lot of my writing in my head in the shower, before I fall asleep, or generally while driving. Then, I put words to these scenes I have created. He describes this same process for his writing.

Who knew?

At the moment, I’m at what he calls “the crux.” Noting that it was a normal phase in writing relieved a lot of my current frustration. I eagerly read where he describes how to get out of this impasse. Give me that machete so I can cut my way out.

http://www.hughhowey.com/writing-insights-part-two-the-rough-draft/

There are several more blogs on the writing process that I’ll visit in a later blog.

The second blog I recommend is the Passive Voice. PG (passive guy) writes a lot about how Amazon has changed the industry in this blog and ends up with these statistics on author earnings that I found interesting.

You may, too.

A few facts from Author Earnings (emphasis is PG’s):

http://www.thepassivevoice.com/2017/12/publishings-greatest-challenge-might-surprise-you/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+ThePassiveVoice+%28The+Passive+Voice%2

In 2016, two-thirds of traditionally-published fiction and non-fiction books were sold online.
• About 75% of adult fiction and non-fiction books (including both traditional and indie published) were sold online (77% of fiction, 72% of non-fiction) in 2016.
• In early 2017, Big Five publisher sales on Amazon were 20.8%–or barely one fifth–of all Amazon US consumer ebook purchases.
• As far as the earnings of individual authors who have debuted in the last three years:
◦ 250 Big Five authors are annually earning $25,000 or more from Amazon sales
◦ 200 recent small or medium publisher authors earn $25,000 or more from their Amazon sales annually
◦ Over 1,000 indie authors who debuted in the last 3 years are earning more than $25,000 per year from Amazon sales
• Looking at earnings of debut authors from the past five years, more indie authors are now earning a $50K-or-better living wage from Amazon than all of their Big Five and Small/Medium publisher peers put together.
• Fewer than 115 Big Five-published authors and 45 small- or medium-publisher authors who debuted in the past five years are currently earning $100K/year from Amazon sales. Among indie authors of the same tenure, more than 425 of them are now at a six-figure run rate.
PG suggests that traditional publishing’s greatest challenge is demonstrated by numbers like this.

Lots to think about.

Another reason this blog has been delayed is that I was reading the 800 page tome by Robin Hobbs called Assassin’s Fate. I have been an avid reader of all Hobb’s books, and I am particularly fond of Fitz Chivalry and the Fool.

There are eighty-eight percent five stars out of 755 reviews. So, I’m not alone.

The story: Fitz Chivalry’s daughter, Bee, is kidnapped by the Servants, a secret society that uses dreams of special children to mold the future, often for their own benefit. Fitz Chivalry and the Fool believe Bee is dead, and they embark on a revenge mission to wipe out the whole island where this sect lives to destroy them utterly. The Fool had vowed never to return to where he grew up, was tortured, and finally escaped. But now, he joins his closet friend to wreak vengeance on his earlier persecutors.

Unbeknownst to them, Bee survives and is dragged across the land and sea by her sadistic abductor, who believes she is the chosen one. She brings along a small group from the island who bend to her commands. One minion, when given the spit of the dragon, can control the minds of those around him, except for Bee, who has special talents she hides. She can dream the future also, but she doesn’t reveal this fact to her tormentor. Others bend to her kidnapper’s vicious demands and also bully Bee.

So, yes, there are dragons and ships and magic and many old familiar characters from several of her other books that make a cameo appearance.

Read the earlier books first, write up all your apologies for chores being left undone, appointments missed, late blogs, and then enjoy this fine conclusion to the story of Fitz Chivalry and the Fool.

Possible Publishing Future

It’s rainy and chilly outside. Welcome to winter in Portland.

On the other hand, I have hot news. Josef Marc worked with my husband for several years and is a longtime friend. He recently left GrayMeta where my husband works to become CEO of a new start up called Publica.io.  https://publica.io/

He claims he got the idea from me when he visited a while back, and I was complaining about the publishing process.

Evidently, words have power and I need to watch what I say.

Nevertheless, he just raised one million dollars in an ICO (initial coin offering) to launch a company called Publica. Publica uses blockchain technology to ease transactions among readers who want to buy books, authors who want to sell books, and vendors such as editors, formatters, cover artists who want to offer their services for compensation.

Here, let me quote a recent article that explains it better:

“Publica will be a platform for authors, readers, books of all kinds and the people who make them. And for smart contracts to carry all kinds of transactions and exchanges for the publishing economy.

Publica will fuel an ecosystem of the third parties necessary to publish and promote high-quality and high-value books–editors, cover artists, illustrators, marketers and so on. By backing their ecommerce transactions on the blockchain Publica will bring trust and liquidity to the ecosystem. Peer-to-peer.

To ignite the ecosystem, Publica is a platform for authors to offer their own token launches for their new books (crowdfunding). Each token sold in a book’s token launch represents READ access to the book in an e-reader.

Authors will be able to set their own advance payments for their books negotiated with their fans and institutional backers. They’ll retain creative and financial freedom while having the means to remain independent.”

So, I’m giving you a heads-up. The community will be looking for authors to provide content, readers to be customers, and vendors to grease the publishing wheels, all using block chain technology.

Will it work? The future is evolving and it appears to be headed in Publica’s direction.

Stay tuned.

Last week I read the next book in Anne Bishop’s Black Jewel series, Queen of Shadows. I’m trying to figure out why I get so engaged with the characters since they are fantasy and play off the whole dark magic theme with Satan, his sons, witches and walking dead. Not usually my genre, but I’m hooked on this story.

The series deals with a magic system based on jewels. The darker the jewel, the more power the wielder has. Only those of the Blood carry these jewels that give them power over others. A prophecy in the web of dreams tells of the coming of Witch, a most powerful queen who will protect and unify the land. Whoever controls her will hold immense power. So, Book one, Daughter of the Blood begins the story of Jaenelle Angelline and of political intrigue, betrayal, and magic where the weapons of battle are love and hate. As a child, Jaenelle and others are confined at an institution that portrays itself as helping wayward children, but in reality abuses them in an effort to control them.

The next in the series Heir to the Shadows continues the story of Jaenelle as a maturing woman who is rescued and taken in by a loving guardian. Nevermind his name is Saetan, high lord of Hell. Although her physical wounds are healed, her fragile mind can barely protect her from horrifying childhood memories.

And now in, Queen of Shadows, Jaenelle must gather her strength and wait for the coming of Daemon, her consort who struggles back to sanity out of the twisted way. Only with his love to stand by her can she overcome her enemies or go down in defeat into the dark abyss forever.

I found myself enjoying the drama. Although there is much fantasy, with winged dark angels called Eyrien warriors, talking wolves, and even unicorns, currents of loyalty and love are pitted against greed and hate to make it all very relatable.

Strong themes defining the differences in gender provide a constant tug of sex. Males are strongly protective of their queens, and most females are feisty and tend to talk back or create trouble. It’s a story with a wicked brew that certain readers are bound to enjoy.

Persistence: a Good trait for Authors

Persistence can be very powerful.

Over twenty-five years ago, I began writing a book. At times I had a day job, at times I was a busy mother, but on weekends and during odd moments, I would write. And when I wasn’t writing, I was imagining. Occasionally, I would submit my story, but as I kept on writing, I built a body of work that I hoped someday might be published. Nonetheless, having the stories was reward enough at the time.

It’s often easy to quit. As they say, “I’ve done it many times.” But the lure of a story would eventually bring me back to my writing. I also had a number of fans who encouraged me… so that helped.

Why am I blogging about this? Because recently I noticed that Andy McKell frequently posts a “like” on my blog. The notice would show up in my e-mail, I’d see his smiling, rugged face, and after a time, I would say to myself, “Ah, there’s Andy again.” He didn’t hype his work, he didn’t push for me to review him, he just put a like on my blog.

More than a year went by, and one day I saw somewhere, I think on an ad site, a book by Andy McKell. By now you may have realized I catch on slowly, but I eventually get there. So, I downloaded Faces of Janus by Andy McKell onto my Kindle library. The blurb made it sound interesting.

And there it sat.

Why? Because I had eagerly started out reading various Indie scifi books and soon became discouraged by the poor formatting, awful grammar, and rambling storylines that I too often found. I got caught in the dilemma of helping out new writers while offering an honest opinion to my bloggers. For you see, I wanted to suggest books in science fiction on my blog that excited me, that I knew others would want to read, but hey, I didn’t want to reject a sensitive new writer. Our stories are our children. We care what people say. We’re vulnerable to criticism. I didn’t want to be that person.

So I announced that I would no longer do review requests. Many new authors are under the impression that because they offer their work free, readers will do backflips of joy and be thrilled to receive their free and wonderful book. But it takes time to read and then write a review… lots of precious time. And often the books were lacking.

So Andy’s book languished in my library while I read hot new books from those top ten lists often promoted by traditional publishers. To be fair, many turned out great.

And then there was his smiling face again… persistence. Another “like” showed up.

Another one that led me over to his website, which had become even more interesting since my last visit. I decided to open his book and give it a try.

Lo and behold, I’m enjoying it. I’m glad—because without us exchanging a word, I think of Andy as a friend now.

Persistence.

So here’s the first of his current two of a series: Faces of Janus: (Paradisi Trilogy) by Andy McKell. His second is: Janus Challenge (Paradisi Trilogy)

Corporate power. Corporate betrayal. In the last decades of the twenty-first Century, the wealthiest, most powerful families on Earth are constructing ten vast space ships. Their stated mission is to travel to Mars to escape a failing Earth.

But everyone carries a secret. Jason Janus, son and now living heir of the original founder of J Corp, leaves on a multitude of unknown trips. One of his top executives and reluctant lover, Angel Flores, takes on a side lover due to JJ’s many absences. Meanwhile, Zag Bishop, her new love interest, hires Katya from a work auction to be a Guardian at J Corp due to her fighting skills and tough attitude. But she has a secret background she must hide and lives in fear of being found out.

Angel and Zag begin to put together leaked and stolen information that suggests the ships’ true destination may be altogether different than announced. The plot thickens as the ships leave and the world wakes up to the fact that they are not headed to Mars, but somewhere totally different.

A near future story of corporate espionage, secret lives, and desperate lies make this one I should have investigated sooner.

But, persistence paid off, and I’m enjoying it now.

Publishing Prediction for 2017

Mother nature is throwing fits.

In Oregon, just west of us, forty thousand areas of beautiful forests are burning near Multnomah Falls. Here in Portland the sky glows an apocalyptic orange and ash sprinkles all over, dusting my car and home.

In Florida, where both my husband and I grew up, and some family still resides, a monster hurricane roars toward land and residents flee before it.

What is going on?

My brother in Winter Garden, Florida, commented that the two events should meet and cancel each other out.

If only it were that easy.

Maybe an author could use the two events to pen an apocalyptic novel. They seem so popular nowadays.

Meanwhile, there’s hope for the future. While the hurricane is still whirling toward Miami, our winds have changed course today and are blowing the smoke away from us. (cough, cough)

So, hopefully, we resilient humans will survive nature’s tantrums.

Looking into the future, Written Word did a survey at the beginning of 2017 on publishing, and since I’ve been in full blown survey mode lately, I thought to pass along the results and implications for you as an author. The caveat is that Written Word sponsors ad sites such as Freebooksy, Bargain Books and others and is ebook friendly.

Here’s the link : http://bit.ly/2hVpPOQ  

Their Findings:

1. The Majority of Fiction Sales will Come from eBooks.  What does this mean for you? For a first-time fiction author, publishing your work as an ebook is an affordable and easy way to enter the market.
2. Indie Authors and Small Presses will Dominate. Fifty percent of fiction’s market share consists of small presses, Indie authors and Amazon imprints. Competition is increasing and pricing alone is not enough.
3. Amazon Imprints will Command Top Spots. Amazon now has thirteen active publishing imprints, each in a given genre. If you can market your book in conjunction with an Amazon imprint title, the number of readers who see your book may go up.
4. Kindle Unlimited Readership will Grow. The subscription based model is catching on all over. While belonging to KDP Select puts your book in front of more readers and enables you to be paid by the page, this trend may over time decrease single unit sales as readers stock up their libraries with “borrowed” books.
5. Crowding will Result in Increased Competition. Books are no longer short term. There is a long tail that an author should cultivate. Check out Katherine Rusch’s blog on marketing and branding. (see previous blogs) Think out your strategy. For some authors, it may involve getting back rights, re-invigorating old titles with new covers, and bringing them online.
6. Audiobooks will Gain in Popularity. Already I’m hearing readers talk about how they listen to books in the car, on the job, at home. Expand your horizons to include other formats such as paperback. The more formats you have, the wider your audience.
7. Marketing will Determine the Winners. More and more, this is becoming true. This survey was done by an ad site that offers various ways to pay for marketing, but even so, I feel this is true. Marketeers are springing up to provide the dreaded marketing service, so once again, author beware of what you are paying for. Research how you plan to market your work and then work your plan.
8. Amazon Marketing Services ads are likely to become the next big thing. Maybe. The point here is that this is a rapidly changing business. Keep abreast of what is working and what has played out. Don’t be afraid to try new techniques when it comes to selling your books.
9. International Audiences Provide for Growth. Mark Lefebvre of Kobo talks about the growing trend in international publishing. I sell a certain percentage of my books to the UK, Canada, and Australia through Amazon. “Going Wide” may be a way to extend an author’s reach and generate more sales.
10. Author Will Band Together. I already see a rise in book bundling. Authors such as Daniel Abraham and Ty Franck have bonded together under the pen name of James S. A. Corey to write international best sellers and produce a popular television series. Others join with authors in a similar genre and publish together in a set. Each brings their fans to the table and expands the fan base of the others.

Are there trends that you are noticing? What do these trends mean to authors and how can we adapt to them?

This week I wanted to support a small press offering that I discovered from an ad site. Chimera by N. J. Tanger has received 260 reviews with a 4.6 rating. Pretty impressive.

The story: For over  a decade, Earth’s first colony has been waiting for word. No contact, no resupply from the mother planet is causing the colony to slowly go extinct. The only way to make contact is through the ancient colony ship Chimera. But the onboard AI is asleep and the ship derelict. It needs extensive repairs. A selection process is put in place for a young crew, and one desperate teenager hacks his way onto the list.

Another young girl has piloted a trawler illegally for her alcoholic father, and through a chance encounter onboard the Chimera, makes contact with the AI when no one else can.

An interesting story with a YA flavor due to the main characters, but adults will like it for the characters and developing plot. This is the first in what looks to be an enjoyable series.