Throw Away Your Marketing Plan

Want to sell more books?

Get lucky.

I often write about marketing and how difficult it is… And then I read JA Konrath’s blog, Your Book Marketing Plan Won’t Work.

How did he know?

It was an eye opener. For the complete blog:
http://jakonrath.blogspot.com/2019/06/your-marketing-plan-wont-work.html

He says social media won’t sell your books. How often do you buy books due to social media? However, he does go on to say you should have a social media presence. He suggests commenting on Facebook and writing a newsletter which mentions upcoming books, ways to pre-orders, and general information on your writing. He also endorses commenting on Twitter, but cautions that your time would be better spent on writing than desperately and endlessly engaging in every sort of social media.

Advertising also should be judiciously employed. He admits to throwing tons of money at advertising of all kinds and barely getting a return on his investment. Still, it does get the word out to those readers who might not know about you. But budget time and effort wisely.

How to Market books get a sneer. He has a good point. If an author knows how to write a best seller, why are they writing a marketing book, and not another best seller? He suggests you investigate the ranking of the author’s other books. If they aren’t in the top one thousand, the advice isn’t worth your time and money.

Forget publicity. The right kind is difficult to get… But if you can, then the pop in sales is normally fleeting.

I have found that he’s pretty close to the mark and refreshingly honest about this business of writing.

So, what works?

Luck. Right time, right place. And write books.

Oh, great. We have to depend on the whimsy of Lady Luck?

He admits that when Amazon came out with the Kindle, he had ten shelf books, rejected by publishers, ready to self publish. At the cheaper price for e-books, they were popular and sold well. So, he got more of his backlist from his publishers and was soon making over eight hundred thousand a year.

Nice!

Then, Kindle Unlimited came along and cut that income in half.

Still, he had traction with Amazon and that, along with writing more books, kept sales going.

So bottomline?

Write more books. Do a once a month newsletter. Chat in an informative manner on Twitter and Facebook and not in an annoying buy-my-book tone. Be consistent. Write in one genre with one name, and write five 75,000 word novels a year. That’s a more efficient use of your time and effort. Make sure they’re interesting, well-edited, and have attractive covers. Do some advertising and…

Your luck might improve.

So, good luck everyone.

****

For this blog, I’m going to suggest a book and author who has followed these guidelines with amazing success. She has written over seventy books in the science fiction genre, winning three Hugos and numerous other awards—one being the Damon Knight Memorial Grand Master Award.

I’m talking about one of my favorite authors C.J. Cherryh. I have mentioned other books of hers in previous blogs, so check them out. She lives in the Northwest in Washington State, not too far from me. Alliance Rising takes place in the Alliance-Union Universe and is a prequel to many of the Alliance Universe stories. It’s been a long time since a book in that series has come out, and I eagerly awaited it.

Cherryh co-authors with Jane S. Fancher for this story. The partnership follows the same intense introverted style, retaining Cherryh’s familiar cadence of writing.

At first, I liked it, but eventually, I got impatient with all the nuanced, dense, introspection concerning an approaching Pell ship that has come to investigate an Earth Company ship, Rights of Man, docked at Alpha station and shrouded in ominous mystery.

We get an early peek at James Robert Neihart, captain of Finity’s End as his younger self and the developments that lead to the Alliance-Union-Earth war of the later novels. In fact, Captain Neihart is instrumental in putting together the alliance of merchanter ships that try to band to gather to protect their interests against the dominating Earth companies. Hence the title: Alliance Rising.

A story, not as good as some of the others, but well worth a read if you’re a fan.

LitRPG: A Newish Science Fiction SubGenre

I just discovered a new subgenre … at least new to me.

It’s called LitRPG. LitRPG, short for Literature Role Playing Game, is a literary genre based on combining all the key components of MMORPGs with science-fiction fantasy novels.

Okay. What’s a MMORPG?

It means Massively Multiplayer Online Role-Playing Games (MMORPGs), which are a combination of role-playing video games and massively multiplayer online games in which a very large number of players interact with one another within a virtual world. Very Millennial.

As in all RPGs, the player assumes the role of a character (often in a fantasy world or science-fiction world) and takes control over many of that character’s actions. MMORPGs are distinguished from single-player or small multi-player online RPGs by the number of players able to interact together, and by the game’s persistent world (usually hosted by the game’s publisher), which continues to exist and evolve while the player is offline and away from the game.

LitRPG is the new hot thing. Think of current books such as Ready Player One and the new Jumanji movie that is coming out soon. In the old days, Start Trek had a holodeck, but it was most often a side story. Nonetheless, if you search for LitRPG in the Kindle store, over a thousand books are available.

Who knew… Not me… but maybe you.

But just in case… There it is.

I want to revisit a blog by Tara Sparling, Irish data wit who talks about what makes people buy self-published books.

That stuff is always good to know if you’re Indie published.

She has some nice graphs that support her conclusions.

As always, word of mouth is strong. Genre also is a determiner. Recently, someone wanted me to read a very well-reviewed thriller. While the book would be great for someone who reads that genre, I don’t have time. It would have to be extremely compelling for me to unclasp my hands from science fiction and fantasy…or be an old favorite author of mine like the soon-to-be-mentioned Janet Evanovich.

Cover and blurb are important for influencing a buy, but it comes down to price for me for the final decision. Of course, price often depends on the current status of the buyers’s pocketbook. My can fluctuate, and during the holidays, wallets can be a little looser.

Even so, if you are involved in marketing your book, her blog is worth the read.

https://tarasparlingwrites.files.wordpress.com/2014/07/influences-upon-readers-when-buying-self-published-books.png

What makes you buy a book? What are the critical factors that convince you to tap that buy button or hand over a credit card? Inquiring author wants to know.

For this blog, I’m reporting on a popular new title, Artemis by Andy Weir. The popularity of The Martian paved the way for this second book, not to mention traditionally backed advertising and well-known buy lists.

It wasn’t what I expected.

His first book had a lot of heavy science, but as the narrator was a Robinson Crusoe character, the dialogue tended to be one-sided. Previously to reading this, I’d been slogging through Gaimon’s Neverwhere (More on that later. Another blog, another time) and got a call from the local library that my request for Artemis was there and come get it.

I ran.

The narrator is first person, a snarky twenty-something female named Jazz, who is brilliant but can’t stay out of trouble. She lives on the moon in a city called Artemis, which is a collection of interconnected bubbles that are named after famous astronauts. Her Muslim father is a welder, and Jazz (short for Jasmine) has a job as a delivery girl who secretly smuggles contraband on the side.

She reminds me of Stephanie Plum, star of the series by Janet Evanovich. (See, I got there)

Jazz’s relationships with her father, the local enforcer, her ex-boyfriend, a science geek and even her letters to an young Earth dude, are hilarious as she doles out relationship advice to her male companions.

From the book: Her geeky friend is excited that he has invented a reusable condom. He wants her to test it. She points out she is female and why doesn’t he test it himself. Turns out he is shy.

“I don’t have a girlfriend and I’m terrible with women.”

“There are brothels all over Aldrin! High-end, low-end, whatever you want.”
“That’s no good.” He crossed his arms. “I need data from a woman who is having sex for fun. The woman has to be sexually experienced, which you definitely are-”

“Careful . . .”
“And likely to have sex in the near future, which again–”
“Choose your next words wisely.”
He paused. “Anyway. You see what I’m after.”

Of course, throughout the rest of the book he keeps asking her if she has tested “his product.” She, meanwhile, is frantically trying to dig herself out of a dangerous situation that keeps escalating with absolutely no thought or time for any kind of sex.

Offered a million slugs (their currency) to blow up some harvesters, greed takes over, and she accepts the job, only to dig herself deeper and deeper into trouble.

However, Weir doesn’t forget his science as Jazz’s sharp wits and intelligence are needed to keep herself and the entire city alive when all goes drastically wrong.

I really enjoyed this one for its great character relationships and the hard core science perspective of what it means to live in an environment such as the moon provides. You get fast action, great characters, snappy dialogue with solid hard moon science.

Put this one on your to-read list. Sometimes those lists are right.

Exploring Authors’ Earnings

“Submitting a manuscript to a traditional publisher is like sending a letter to Santa Claus.”

This comment, made by my husband, hit the mark so close that I had to pass it along. It made me chuckle, and then sigh.

About eight years have passed since Amazon opened up Indie publishing through Createspace and Kindle. I remember asking, “What kind of name is that?” Thinking back, it burned the traditional publishing industry pretty hard.

How has everything changed? If you like hard data, here’s the link to data guy’s author earnings report, complete with pie charts and spreadsheets. It’s quite fascinating. Print books still sell the most in total dollars, stronger than other formats due to the inclusion of textbooks and children’s books.

Science fiction is fourth in dollar revenue for ebooks behind literature, thrillers & mysteries, and romance.

Data guy shows how many books customers are buying and what price points sells the most.

Also interesting for marketing was the seasonality question. Undoubtedly, print books are seasonal. They sell most in… surprise… August and September. (Textbooks) However, most interesting was that ebooks sold the same every month no matter what the season.

Hmmm… I wouldn’t have guessed that. I still sell better in summer, but then I do more marketing at that time.

There are spread sheets that show the top selling publishers by book units and revenue and name the best selling authors in ebook, print, and audio. In some cases, names are named, but not in all. Indies appear to be shy, and almost half asked to be blanked out.

For the complete report, go to:

http://authorearnings.com/report/january-2018-report-us-online-book-sales-q2-q4-2017/

All right. So maybe numbers bore you. How about cute monkey faces? Remember I mentioned a cloning factory in China in one of my blogs ages ago? Well, the Chinese have cloned a pair of non human primates called macaques, using the Dolly sheep method. For pictures of adorableness, follow this link: Then wonder if any humans are in their queue.

http://bit.ly/2FCpdK8  (right click. open in new window)

Because I was negligent on reading Angel City Blues by Jeff Edwards last year ( hey, this is a flexible list), I decided to start with that title this year.

Boy, was I glad.

This is an urban punk detective mystery that is a fun and thoughtful read. Detective David Stalin, down on his luck and living under a dome in the dangerously poor section of L. A., lives with a highly developed A.I. Saving his life, cooking his dinner, and guarding the slovenly flat, the A.I bickers constantly with David while attending to his needs. I loved their interaction. David gets a case from a wealthy woman to find her missing daughter. There’s no DNA, no motive for her missing, no record of what happened on any security camera, and a belligerent LAPD feels he is trespassing on their case, even though they are at a dead end.

His client, however, can pull strings and cover any expense. Tempted, David takes the case, which leads to virtual reality snuffs. Here is a dirty little area of criminal activity where our detective soon finds himself secured into a helmet and thrust into a world of death and danger from which he cannot escape. He is tormented, warned, and finally released. At least, the first time. Undaunted, David continues to follow the case, which leads to an orbiting space station and the organization behind the girl’s disappearance. An exciting conclusion pushes the technology boundary even further and will delight most any techno geek.

In this novel, Edwards explores the danger of high tech used for criminal activity. With our society on the verge of adopting virtual reality for more than Pokémon games, Edwards asks us to consider what genie we may be letting out of that bottle. Even greater is the risk of using nanotechnology. He offers a scenerio that will chill you and lead you to hope that cutting-edge scientists know what they are creating while making you mindful of the threat certain technologies might bring us.

Ten Indie Publishing Trends You might Want to Know

We are trying to survive the drippy days of a Portland winter, but thank goodness we have no snow like the East Coast. Still it’s hard to keep cheerful spirits when all outside is gloomy and gray.

So here’s a fun piece that I wanted to include in my blog to raise the mood.
It’s a summary of the different social media platforms.

WHAT IS THE DIFFERENCE BETWEEN VARIOUS SOCIAL PLATFORMS?

Funny, but true (kinda): • Facebook: I like donuts. • Twitter: I’m eating a donut. • Instagram: Here’s a picture of my donut. • YouTube: Watch me eat a donut. • Vine: Watch me eat a donut for six seconds. • LinkedIn: My skills include donut eating. • Pinterest: Here’s a donut recipe. • Google Plus: I’m a Google employee who eats donuts.

It really clarifies the various functions of the bewildering array of media platforms out there and offers you a smile.

January is the time when seers and prognosticators appear on the publishing scene. Written Word has gathered ten publishing trends they see for 2018. As an author, you may find it helpful to see which direction the business might go. I encourage you to read the blog in its entirety, but I have a few comments to make on it. bit.ly/2DjqULH

Of the ten listed, a few caught my attention. The first is that marketing is getting more expensive with poorer results. Ad sites now talk about “stacking” your book or offering the same book on several ad sites on the same or consecutive days. This can get expensive if your royalty is a few dollars per book or you’re offering the book for free. Just about all ad sites require a discount on your book of some sort, if not free. Add to that the idea that readers are getting more selective in their downloads and picky about price, and author’s margins are squeezed.

However, serious Indies are continuing to build their catalog. Perseverance is key in the writing business. It’s a long game. Here’s what Written Word says to give authors hope :

“Ever year we (Written Word) conduct a survey of authors to identify what high-earning authors are doing to achieve success. In 2017 the number of authors who reported making over $100,000 from writing grew by 70% over 2016. The percentage of authors making between $5,000 and $10,000 per month doubled year over year. Indies who persevere and continue putting out books slowly increase their earnings over time. Is it easy? No. Will it take time? Yes. But there are plenty indie authors who are making money. They will continue to grow their businesses in 2017 and a new batch of high-earning authors will join their ranks.

What this means for you: Successful indie authors see themselves as entrepreneurs who are running a business. And they are. Their product is their books. Successful authors are those that focus on their business and manage the ups and downs. In 2018 be honest with yourself. What are your goals? Are you writing to pursue a passion? Are you writing to supplement your income? Are you building or growing a business? Then align your efforts with your goals to achieve what success means for you.”

The last comment from this blog I want to point out is “Everyone will talk about going direct to reader.” Several efforts and young companies are causing even more disintermediation in the publishing business. Publica.com talks about direct transactions between authors and readers via blockchain and could very well be the next step in publishing. Stay tuned on this idea and check out their website for more information.

I have five more books to put on my 2018 reading list. (The first five are on my previous blog)

In the absence of blockbuster stand-alones this past year, I’ve added several follow-up books in a series to my 2018 reading list. To address a title that is on most science fiction lists and traditionally published, I have chosen Artemis by Andy Weir. The Martian was a smash hit, both movie and book, and now Weir writes an adventure involving the moon. I expect this will be good.

Next, I selected Helios by N.J. Tanger. I read and reported on the first in this series, Chimera, and now I’m ready to read the next. The story trends to YA since the main characters are teenagers.

Summary: A distant planet colony no longer receives supplies or transmissions from Earth, and after several years, they are running low on resources. The colony tries to reactivate the sleeping AI and repair the colony’s ship in order to send it to Earth to find out why they have been abandoned. Five young people are selected to crew the ship. The first book tells that story and the conflict of relationships among the candidates for crew.

Now in Helios, the story continues as an exchange ship breaks through fractal space to arrive on the planet. Celebrations break out, but collapse when all on board are found dead. More than ever, Stephen’s Point Colony wants to send the ship to Earth and find out what has happened.

Sounded interesting. So, I included book two.

Everyone tells me how great Neil Gammon is, but I couldn’t finish reading American Gods, in spite of all its acclaim. Now the Powell’s Reading Group has listed Neverwhere to read. They have assured me that I will like it, so I’m willing to give it a chance.

I loved the Merchant Series by Charles Stross, so when I saw Empire Games continued this interdimensional espionage and political science fiction romp, I put it on my to-read list.

I’ve had the book cover of Remnants of Trust on my desktop ever since reading The Cold Between by Elizabeth Bonesteel as a reminder to read this next in the series. The blurb says, “A young soldier finds herself caught in the crossbar of a deadly conspiracy in space.” Here was my military space thriller, then, and the final selection on my list.

Here’s these last five with the caveat that I add additional interesting books throughout the year as they catch my attention or pop up on my list of books that I think readers will like. I encourage you to try any of them and let me know what you think.

 

 

Artemis Andy Weir
Helios N. J. Tanger
Remnants of Trust Elizabeth Bonesteel
Neverwhere Neil Gammon
Empire Games. Charles Stross

Have a great 2018 reading year.

Science Fiction NEW RELEASE

One of the most exciting days in an author’s life is the launch of a new book. Finally putting a book out into the universe carries the weight of hours of plotting, planning, writing, editing and packaging… plus lots more.

Somewhat Alien is now available on Amazon in both paperback and ebook. It is the second book in the Terran Trilogy Series. Because readers like to start with the first book in a series, I’m offering A World Too Far free Tuesday through Friday (7/25-7/29) And to sweeten the pot, the second book, Somewhat Alien will be reduced to $.99 for three days.

I won’t do this often, but this week is special for the debut of my latest series.

What’s the series about, you ask?

The first book is a science fiction starship adventure.

Starship Captain, Elise Fujeint, is yanked our of cryo to take control of a ship ready to mutiny. For hundreds of years the fleet of sixty Earth ships have headed towards a planet that over time had become an uninhabitable radioactive wasteland.

Now the fleet’s in chaos. Forty out of the sixty ships jump with Elise, only to find themselves lost in an uncharted sector of the Milky Way Galaxy. Challenges spring up both inside the ship and outside in space as the beleaguered ships, running low on resources, try to find a world where they can make a home.

Somewhat Alien carries on the adventure through Elise’s clone as she struggles with human-like aliens who view the fleet’s arrival on their planet as an unwanted invasion. The are consigned to a space station by the natives out of fear of contamination. Politics and diplomacy are the tools to win the day if only Elise could ignore her feelings for a powerful Alysian leader. This one has a bit of romance sprinkled in.

I’m doing a guest blog for fantasy writer D. Wallace Peach who has a few extraordinary series under her own belt that you should check out. You can find Diana’s blog at https://mythsofthemirror.com. And follow up on her other informative, fantastical, and hilarious writings.

Recently one of my blogs talked about trends found in a survey by Written Word. This week another ad site, the powerhouse Bookbub, gives seven tips on international trends. Here’s the link: http://bit.ly/2u1v7S2

A short summary:

1. While 76% of Bookbub’s worldwide readers are woman, the UK has the largest amount of male readers. (29% versus 24%) Science fiction tends to male readers, so this is a target market for me.

2. Different regions have different reading preferences. Australians like science fiction and fantasy. For me, that’s important, and my experience confirms this as Australia is my second strongest region for sales, followed by the UK as third. Of course, the US outsells both of them by a wide margin.

3. Readers outside the US are more likely to be retired.

4. Of Bookbub’s subscriber base, 73% don’t have children at home. (That’s how they are able to read)

5. UK subscribers read close to a book per day. (37%) while only about 26% of the worldwide subscribers read that much. Lots of books out there, but lots of readers reading lots of books, too.

6. Readers outside the US are more likely to pay full price for a book. (6% more likely) So that’s a consideration when you price both paperback and eBook. You might go higher.

7. Readers like both ebooks and paperback. 82% outside the US read ebooks while one-third of them frequently read both ebook and paperback. (I know I do) Here, you want to offer both an ebook and a paperback of your work to cover all bases.

Marketing implications? Since I’m under Amazon’s distribution, I can reach readers worldwide. Knowing the differences among the regions helps shape my marketing approach.

Now for balloons and champagne to celebrate.

Comments on Mark Coker’s Smashword Survey

Mark Coker’s Smashwords survey is in. Smashwords is a distribution service for ebooks. You download a Word document and their famous meat grinder formats and distribute your work to a wide variety of vendors. IBooks, Kobo, Barnes and Noble and Smashwords are the bigger names. Smashwords is in competition with Amazon so they distribute very little there. The author gets an 85% royalty. 127,000 authors with 437,200 ebooks comprise the current Smashwords catalog.

Sales of 87.5% make up up the fiction category and of that 45% are romance writers. So, romance dominates Smashword’s sales. Only 3% of the top 200 bestsellers are science fiction while 73% are romance.

Pre-orders appear to be a new marketing tool to use to launch a new book. However, only 12.23% of books released during the survey were born of preorders. In the top 1,000 sellers, 61% used preorders, so this is a marketing tool to consider.

Box sets are also becoming popular. 90% are single author box sets. Multi-author sets are also being used, but I wonder how the royalties are divided out. You can expand your readers through other authors’ promotions, but don’t expect to reap a rich monetary reward. And taxes could be a headache.

When studying pricing, free still gets the most downloads by a wide margin, but $3.99, $9.99 and $4.99 yields the most earnings. It was interesting that $3.99 and $4.99 got more downloads by a slim margin over $.99.

The average word count for the top 70 best selling romance books was 113,803. So the longer book is still popular. That surprised me. This may depend on genre.

Having a series helps sales. Top best sellers show they are likely to come from a series. A series with a free starter book boosts sales of the whole series. In the top 100, a free starter book increased sale of the series by 80%.

Data on title length once again urged authors to keep it fairly short. Twenty-four characters titles are in the top 100 while 37.11 characters were in the wider top 1000 range. So those with less sales had longer titles on average. There are always outliers.

And where did Smashwords sell the most? The United States garnered 69% of the sales, far out-distancing all other countries. Lesser sales were in Great Britain (8%), Canada (11%) and Australia (5%). This jives with my numbers, except that I have a strong Australian contingency.

Hi Ya Mates!

All of this is interesting to me as an author, but I write science fiction. For years, I tried to sell on Smashwords (they call it “going wide”), but I don’t sell there. To be eligible for Amazon Select, you cannot list on Smashwords, or any other platform. This has created tension between Amazon and Smashwords, but I decided to go where I can sell well, and that is Amazon. Amazon helps with innovative marketing and has a bigger pool of readers. The bottomline is that I sell so much better there.

Still, this data gives food for thought on several ways any author can market and provides a good snapshot of one section of the ebook market.

For you data geeks, here’s the link: http://blog.smashwords.com/2017/06/smashwords-survey-2017.html

This week I’m reporting on Babylon’s Ashes by James S. A. Corey. While I have been enjoying the Expanse Series, both the books and the television show, I kept waiting for something exciting to happen in this book.

A violent group of Belters called the Free Navy has cobbled together black market spaceships and reigned terror on Earth by throwing rocks that have seriously damaged the planet. In addition, they are attacking colony ships headed out through the gate to the new worlds and plundering their supplies to redistribute to Belter communities. So it is up to James Holden’s crew of the Rocinante to stop them. Politics make former enemies unite (Mars, Earth and others) in order to combat this threat. Be ready for several twists and turns.

In this book, the protomolecule takes a backseat to a Belters and inner system war. It felt like an interlude that cleaned up a problem brought out in the previous book. This was not my favorite book in the series, but still I consider it a good read, considering the dearth of good new science fiction out there. The usual characters appear and a number of other voices are given center stage. Marcos Inarcos, leader of the Free Navy, (and Naomi’s former lover) is seen as one who champions the oppressed Belters, but then turns strident and vicious, not caring who or how many get killed as he grasps for power. Naomi’s son, Carlos, also heads up several chapters. At first, he is his father’s right hand man and believes in the “cause,” but gradually as the losses accumulate, and Marco’s excuses for them sound lame, he begins to wonder if his father really has a plan or the Belter’s welfare at heart.

Orbit has bought three more books for the series, so it should be interesting how Corey (Abraham and Franck) continue the overall plot.

For those readers who want an update on my upcoming book, Somewhat Alien, it is in the works. I’m still waiting on a Beta reader and the delivery of a proof copy. Because of that, my publishing date has been pushed out a week or two. I want to make sure this one is polished and complete as it is one of my favorite stories. Lots of good stuff happens, and I want it to be an exciting adventure for you.

So stay tuned.

A “Cool” Science Fiction, Cyberpunk Read.

 

 

 

This week I have two exciting blogs to share. One compares 100k authors ($5000 per month) to Emerging Authors. ($500 per month) to see what makes them different. This is a study done by Ferol who is COO of Written Media, parent company to Freebooksy, Bargain Booksy and other ad sites. The survey covers responses from 38,000 authors. The findings are interesting. Here are eight takeaways from the survey.

1. The longer an author has been writing, the more money they tend to make. So if you’re struggling with just a book or two, have patience. Persistence is key. Keep writing.

2. Publishing Indie is a viable way to success. Of those in the 100K, 72% were Indie and 28% were hybrid. Although authors in the survey were more Indie authors than purely traditionally published authors (5%), none of the traditionally published authors were in the 100K pool. Realize that authors like James Patterson didn’t take the survey, so it’s skewed a bit to Indie authors. Those in the hybrid group had 28% in the 100K versus 17% in the Emerging Authors group.

3. “Going Wide” or limiting to KDP Select didn’t make a difference in how much money the authors made.

4. The 100K group spent more than $100 on professional looking book covers. However, none spent over $1000. Looking professional is key but you don’t have to spend a fortune doing it.

5. Also key is spending money for a professional editor. Ninety-six percent of the 100K group spent for professional editing. Half spent at least $250-500 while 20% spent $500 to $1000. Fifty-six percent of Emerging Authors spent up to $50 but realized how important it was to at least have another pair of eyes on their work.

6. As to marketing, in both $100K category and Emerging Authors, the author handles marketing. Even so, the authors that make more money often hire assistants to help with their marketing.

7. Don’t quit your day job. Sixty-six percent of Emerging Market Authors are supported by a day job by either themselves or a spouse. Twenty-eight percent of $100K have the support of a day job.

8. And finally… The more hours writing=more books=more payout. Emerging Authors write 19.8 hours per week while 100K spent 28.5 hours.

These are quick highlights of an interesting survey. For you number geeks who like more details, including graphs and numbers, go to:

https://www.writtenwordmedia.com/2017/06/07/100k-author

Next, check out Sandra Beckwith’s blog. Sandra Beckwith has been in the book business a long time offering advice through blogs and books. Recently at a convention, she realized there are five things she thought authors knew, but apparently they don’t. Here are the five. For explanations on each, check out her blog at :

https://buildbookbuzz.com/5-things-I-thought-you-knew/

1. A traditional book contract isn’t an option for most authors-to-be. Too many believe the myth of write a book, send to a publisher, and become famous. Unless you have a big following or are related to the owner of the publishing house, self publishing is a better option for the new writer.

2. Readers don’t care when your book was published, they just want a good story. This goes against the old ways when a book earned the most money at launch; then a few weeks later was abandoned. Now it isn’t so. I doubled my income in my second year and increased my income in the third year. Books don’t have a shelf life anymore. They can be available for a long time.

3. Even authors with traditional publishers have to promote their books.

4. If your book looks and reads like a traditionally published book, no one will know it’s self-published.

5. People will disappoint you. You thought your mother or mother -in-law or sister would jump for joy at your publishing a book. What you heard was, “I don’t read science fiction.” (true story) Find those readers who love what you write and don’t worry about friends and family…unless they love what you write. Then cherish them. (true story there, too)

Okay, great stuff here to help think through what it is to be a successful author.

On to this week’s book suggestion.

This week I found a fresh fun book in the cyberpunk, mystery, humor style. Think Blade Runner meets Dashiell Hammett with humor. Liquid Cool by Austin Dragon was free on an ad site with a great cover and intriguing title. It starts off slow. The first several chapters have different viewpoint characters.

And then there is an odd murder.

Once the story settles into Cruz’s steady viewpoint, the story takes off. A main feature of the book is the setting. It takes place in the future in a crowded megacity city where it constantly rains. (Portland?) Cruz repairs and builds classic cars, but can barely make ends meet. The society is rigidly structured with well-delineated areas, Uptop being where the richest hang out.

Easy Chair Charlie, one of Cruz’s friends, gets killed and the glib explanation that he started a shootout with police doesn’t ring true with Cruz. Cruz has a bit of ADD and is a germaphobe, which makes him quite the character. He is a bull dog who won’t let go when a puzzle confronts him. He begins to poke around, and soon is asked by his friend Run-Time, who manages a transportation service, to look into who killed Easy Chair Charlie.

Next thing Cruz knows, he’s being called a detective, given an office, and the case is getting more and more complicated. Although his life is threatened numerous times, he’s willing to continue for the thrill of it. Beside, he needs a steady job to impress the snobby parents of his fiancé, China Doll.

The names in the story are a hoot, and there’s quite a bit of humor along with the fast-paced action. Expect twists and turns as Cruz deals with crazy in-laws-to-be, a strong-willed girlfriend, and danger around every wet and slippery turn.

Amazon’s New List

Amazon continues to stretch out and find ways to encourage readers. And I’m usually all for that. So, I was interested in their new venture.

This past week Amazon has started to compile a weekly best seller and best read list to rival the well-known New York Times Best Seller List. The Times leaves out Indie publishers since they do not appear in bookstores. How The Times decides who gets what spot isn’t sure, but Indies are never included and, yet, are now read by an increasingly large segment of the population. For years, The Times has been the sought after benchmark of success for writers of both fiction and non fiction, but self-publishers don’t make the list.

If you want to know what are the top selling books at Amazon in different publishing categories, Amazon has published a wide variety of lists according to genre that are updated almost hourly.

Last Friday, I ran my Freebooksy add campaign for Past the Event Horizon and made number #1 in the Kindle Store>Kindle eBooks>science fiction >space exploration and #1 in Kindle Store>Kindle eBooks>First Contact on March 15. That rating soon changed as sales go up and down all the time like a turbulent sea. Still, it felt good. Anyone looking for a science fiction in either category might have given me a try, and indeed, sales followed for a number of my other books.

Okay, so now Amazon offers a weekly list of the top twenty books sold and books read across all genres. Only Amazon has the algorithms to determine what books are actually read. As an author, I can follow what books my readers are reading and when.

Here’s the link to the chart: https://www.amazon.com/charts

As a reader, this is interesting, but as a midlist writer I have a few problems with it.

First, I noted the large number of big publishing houses, and almost all of them have an agent attached. Then, there is the Bookbub phenomena. An author must sell a lot and have a lot of reviews to be accepted, but once accepted the author gets an even bigger bump in reviews and sales by being accepted for promotion. You know the story. A writer has to get to a point where doors open, and until they reach that tipping point, sales are a struggle… Each author has to decide how much time, effort, and money they want to spend, and what goal is acceptable for them.

Worldwide fame or merely getting published?

I think I won’t need sunglasses to hide behind any time soon.

This week I have returned to science fiction and my list that I put out at the beginning of the year with Last Year by Robert Charles Wilson (Hugo winning novel Spin).

I picked this book because it had a time travel theme, and I read and liked Spin by the same author. Wilson plays with the idea of multiple dimensions. In the near future, technology is created that can open a gate onto the past. That past is similar, but not exactly like our past. Inhabitants of the past provide almost a theme park of times-gone-by to those who visit from the future. But as the future influences the past, the past changes, and eventually, the gate closes.

A passageway has been open into the 19th century in Ohio for a decade now, and both sides of the gate know it will soon close. This is the last year the gate will be open.

On September 1, Jesse Collumm saves General Grant’s life as the general visits the future side of the gate. Jesse is from the 19th century but has been hired as a guard in the small city that had grown up around the gate. Working crowd control, he notices an illegal gun and dives to save Ulysses’ life. This brings him to the attention of the higher-ups who run the gate. Jesse is delegated to an attractive woman for various assignments. Unfortunately, he falls in love with her and decides to do anything to follow her through time back to her future.

This was an interesting novel, but not riveting. However, I was intrigued with the time concepts. How would we react if we could visit the past and see how it really was? Would the history books and actual events match? What might happen to influence our future? How big or little need that influence be?

I write about time travel, and it was interesting to see another author’s handling of the subject. If you are intrigued by time travel, you might enjoy this one.

A Self-Publisher Markets

 

 

 

 

 

 

 

I’m accumulating lots of lovely ebooks in my library. I used to spend a lot of effort tracking down good science fiction or fantasy by asking friends, researching award lists, or cruising libraries. Now, due to various ad sites, I find lots of interesting ebooks. I stash them away, expecting to read them some day, and often I get around to them. I’m not alone in this behavior. I select them because I sincerely plan to read them.

Many of the books are from new authors who I have never heard of before or who are not on some award list. It’s like dating. You need to find interesting guys to date, but they don’t just show up on your front steps if they have no idea that you exist. You have to get out there where the guys are, but a bar is not the best place to find a good date, much less a life partner. So these various ad sites set certain standards such as requiring at least a 4.0 star review rating or a given amount of reviews. They curate the book for you by genre so you can hone right in on what you like, but still make it easy enough that a shy new book can qualify and be accepted to the dance.

Am I stretching the metaphor too much? You get the idea.

So to meet the readers who are compatible, I’m offering one of my books again via FreeBooksy, but this time
Past the Event Horizon is the book at the dance. There are 90,000 science fiction readers subscribed through Freebooksy, and Past the Event Horizon will be there waving “Hello” on Friday May 12th. However, not to be shy, I have also scheduled the book free through the KDP Select Platform starting TODAY and extending through Monday.

Past the Event Horizon is a thrill ride through space as the twelve person crew of the spaceship The Seeker follows an alien signal through a star gate onto an alien world. What they find and how it changes them makes for an exciting story.

It’s rare that I offer this one free, so grab it while you can.

This month I’m highlighting a few ad site books starting with Accord of Honor by Kevin McLaughlin. It’s been over three years since I noticed Kevin on the Linked-In chat boards. He offered expert advice to an ignorant author who was desperate to learn all she could. I appreciated his willingness to share information for free on self-publishing. So, when I saw his book Accord of Honor, and it was an interesting space opera, I snapped it up.

Accord of Honor is a fast-paced space military adventure. The Lunar Accord has banned all individuals or nations from arming space ships for war. But Ex-Admiral Nicholas Stein knows the peace will not last, and in secret, he exiles himself on Mars to build ships with on board weapons that could result in treason and execution if he were discovered.

Then, outof nowhere, armed ships appear, attacking vulnerable space freighters and kidnapping their crews. Soon they threaten a helpless Earth and call for its surrender. Only Admiral Stein and his son, Thomas, with their weaponized ships stand in the pirates’ way.

Accord of Honor carries political overtones similar to the Expanse Series with friction occurring between Mars, Earth and space.

It is the first book in the Accord Series followed by Accord of Mars and the recently published Accord of Valor.

While the women are out for Mothers’ Day, relax with two new space adventure series at great prices. Or… If she’s a science fiction enthusiast like me, sneak a few new books onto her ereader and watch her smile.

Changes in Publishing

Publishing is changing, but you knew that. The problem becomes how is it changing right now, and what headlines are we to believe about recent trends. December and January are great months to evaluate the past year and forecast upcoming developments.

Unfortunately, several publishing headlines proclaimed facts that don’t present the true picture. Politics isn’t the only purview of misleading or fake news.

Thank goodness for Hugh Howey and Data Guy.

Articles claimed that ebooks were decreasing and paperbacks were on the rise. Turns out that the rise of paperbacks sales came from several sources. 1: adult coloring books in 2015-16 became wildly popular. 2: Traditional publishers winning against Amazon (remember the big battle for agency pricing?) hiked prices for popular ebooks to sometimes the cost of a paperback. Readers chose the paperbacks when Amazon discounted them almost to parity with the ebook. 3: Finally, the data for these articles came from Bolkers who issues ISBNs. ISBNS are used by traditional publishers to track books. One book could have three or four different ISBNS depending on its format. An overwhelming amount of Indie publishers don’t use ISBNS due to their high cost here in the United States. They are not required by Amazon to publish ebooks. Amazon provides for free their own ASIN to tag ebooks. Indie authors often sell the large majority of their work as ebooks on Amazon and use Amazon’s ASIN. I use both.

Thankfully, Data Guy has a software program that scrapes data from Amazon, and other distributors (Kobo, Nook, etc.) to provide a more accurate picture of what might be happening.

Jane Friedman writes a blog with some interesting comments on the state of publishing.
https://janefriedman.com/9-statistics-writers-know-amazon/.   Check her out.

I believe that politics has impacted sales for January and February by distracting readers from books. My sales have dropped off, and I blame lack of marketing and political distraction, but this is merely my assumption. What about you?

Surprising changes in publishing are Amazon’s foray into brick and mortar to sell books and their new traditional publishing style imprints that are popping up.

I live five minutes away from the mall that houses Amazon’s new brick and mortar store. It’s fresh and new and highly curated. All covers face out and most are selected from Amazon’s bestsellers lists. It’s clever because a reader is presented with books that are proven already successful in the marketplace. No prices are put on the books since Prime members pay less and prices may vary. Will this new Amazon strategy pay off?

As a friend of mine often says, “We’ll see.”

This week I read Charlie Jane Anders’ “All the Birds in the Sky.” The timing couldn’t be better as it has just received a 2016 Nebula Award nomination.

The story starts off with Patricia Delfine’s tortured years at Canterbury Academy. All the angst of junior high school are magnified. Cliques of girls harass her and call her a witch. True, she talks to birds and a rather important tree, but only in the woods where no one can hear her. Nature is sacred to her and often she tries to escape the cruelty of her life by going into the forest behind her house.

Not only is school traumatic, but when she gets blamed for mean girl tricks, the school calls her parents and they lock her in her room for days, only letting her out to attend school. Her younger sister brings her meals, but not before she has poured hot sauce and chili pepper all over it.

Sibling love at its finest.

One day, Patrica literally runs into Lawrence Armstead who also gets pushed around and ridiculed at the same school. He, however, is a computer genius, and through a schematic on the Internet builds a time machine in a wristwatch that can jump him ahead two seconds. It’s not much, but it helps when spit balls come his way. Eventually, he builds a robot from parts and hides it in his closet. Unfortunately, his parents don’t value his geeky genius and sign him up for the Great Outdoor Nature Adventure to get him away from his computer and experiments so he can be more like “normal” boys. He hates it.

Patricia and Lawrence become awkward friends. Patricia is talked into lying about his attendance at nature class in exchange for twenty dollars. Lawrence also provides her with a module so she can talk to his robot and “socialize” it. The AI, in turn, gives out good advice on coping.

The book skips forward to San Francisco and young adults Patricia and Lawrence. Both have survived their childhood…barely. Patricia actually saves Lawrence’s life and, after a traumatic event, Patricia is found by a magician and runs away from her family to magic school.

The second half of the book follows the reunion of the two where they both struggle with lovers, their jobs, current co-workers, and a growing threat to the world. It becomes apparent that Patrica represents magic and nature while Lawrence symbolizes science. Together the two, with their talents, might save the world from a looming doomsday threat.

This is a strange book for science fiction. The early lives of the two main characters makes for agonizing reading and points out the failure of society both in education and child raising. I find the Nebula has often nominated and awarded unusual books that dance between fantasy and science fiction. This is one of those books.

Although the ending rather disappointed, I still recommend reading the book for its vivid characterizations and emotional events. It has a bit of the flavor of the Magicians in it. The trials these two have to overcome endears them and is worth the read.

And while reading this book, if you’re an adult, you’ll be glad you are. If you’re a teenager, you’ll be grateful that your life is better than their early life was… I hope.