A Strategy to Sell Books

 

 

 

 

Why do readers buy certain books? As I get ready to launch my second book in the Terran Trilogy, I’ve become even more interested in this question. Kristine Kathryn Rusch is doing a series of blogs on branding. She talks about how important it is for authors to develop a brand. By developing a clear brand, the reader knows what to expect, and more than likely if they like the first book they read, they’ll come back for more. That’s why writing a series is important.

In her recent blog, she says:

“I envisioned this particular blog series after I read Targoz’s Strategic Marketing’s Reading Pulse Survey (courtesy of Randy Ellison). Targoz surveyed over almost 3,000 people—readers and non-readers alike—about their reading and book buying habits. (Most studies target readers or heavy readers only). A lot of the information in the survey confirmed what I already assumed, but I hadn’t seen any statistics that backed up my assumptions.

The survey also found some data that was just the same as every survey of book buyers: The number one reason people buy a book is because the book was written by one of their favorite authors. When book buyers purchase a book, 60% of those buyers do so because the book was written by “a favorite author or an author [they] had read before.”

And I agree with these findings.

Reading my blog, it’s obvious I often select books that way. In fact this week, my book suggestion is by Sharon Shinn whose books I have reviewed before. I selected it as one of the ten to read this year because I know and like Shinn’s writings. The Unquiet Land is only the most recent in her Elemental series. Check my previous blogs for comments on earlier books in the series.

Another factor in the decision to buy a particular book is subject matter. Rusch touches on this in her blog also. No matter how many people like Stephen King, I won’t read him. He writes horror, and I don’t read horror. I like to sleep at night. But fantasy and science fiction are my go-to reads.

I write science fiction, but it’s character driven. Romance readers may also enjoy the stories because human nature being what it is, is often the same on Earth as it is on Alysia. So, there is a bit of crossover. And always romance somewhere.

Rusch also touches on balancing newness and familiarity in an author’s writing. That’s why I decided to start a new series from a different viewpoint, but have it take place in the familiar Alysian Universe. Readers know they will be getting science fiction, maybe with some time travel and genetics, but the viewpoints will be coming from a different angle. Something fresh.

And Rusch’s final point in her current blog is to write the best damn book you can.

Well, duh!

I want brand loyalty. I want readers to return and read my other books because they enjoyed the last one they read. Free and discounted can only go so far. However, that exposes readers to my writing, so hopefully they’ll come back for others.

Therefore, coming soon is Somewhat Alien.

A Quick Summary: The Terrans finally leave space and their ships for life on an alien space station as they prepare for planetfall. Conflict erupts when a group of Alysians don’t want them on their world and do everything they can to disrupt the landing. But Commander Elise Fujeint has an inside track to a powerful Alysian whose name is Richard Steele. And, just maybe, he will help get her people a home.

Stay tuned. Not long now. I’m waiting on one last Beta reader to respond, and then I’ll be launching.

As I mention earlier, this week I’m suggesting The Unquiet Land by Sharon Shinn.

Leah Frothen returns home and is immediately called in by spymaster, Darien Serlast. Leah is ready to give up spying and get to better know the daughter she left behind five years ago. But Darien dangles a most promising assignment: open a shop that she can run and he will support. Just report on foreign visitor’s conversations and suspect activities. She is looking for work, so this is an irresistible offer, and soon Leah becomes involved in espionage when visiting dignitaries come to town and visit her shop.

I liked the plot, although this one in the series didn’t have the intensity of some of the others. I find the concept of certain individuals tied to elements of the Earth, and able to control them, intriguing. Shinn has developed quite a complex system within her world. Also she introduces the Karkans who believe they can balance any horrific act with an act of equal benevolence. This creates a compelling series of events. And food for thought.

As I discussed in the beginning, Shinn has set up a brand for her books through this and her other series. I picked this book back in January to review solely because I had read and liked Shinn’s previous books and wanted to read more in her fantasy series.

Write the best book you can, make it part of a series, and establish a clear brand for your books.

Check.

Now let’s see what happens.