Ad Survey for Self Publishers

Happy Autumn!

As my blog readers know, I often talk about marketing. I do this not because I’m any marketing guru, but because I like to share information in the hopes it will help other authors out there. I occasionally use ad sites. When I don’t, sales slump, and when I do, sales do better…depending on the effectiveness of the site.

That’s why over the last two years, I have participated in Jason B. Ladd’s survey on results authors have found for various ad sites. Before I was buying blind on whether they were effective or not. Even though his samples are small, they do shed light on some of the sites and their effectiveness.

Of course, genre plays a role. Robin Reads appears to favor the romance writer whereas Book Barbarian is limited to science fiction and fantasy only. Bookbub is the clear winner for garnering most downloads and sales, but very expensive and practically impossible to get accepted unless you have a million five star reviews. Also, I notice lots of famous author’s backlists show up there, most likely supported by traditional publishers. Amy Tam has listed and Isaac Asimov, Gordon Dickson and others listed recently. I’m not in that league … yet.

So, Jason and helpers took all the results of ads sent in by self publishing authors and compiled the results to see if the promotions are worthwhile. He asked the question : Is spending money on ad sites worth it? Here’s a good look at how the ads broke down by genre and what you can expect to pay and what you can expect to receive in downloads and sales.

Here’s the link : http://www.jasonbladd.com/run-book-promotion-numbers-say-yes/

In addition, he has published a book on how to get reviews called Book Review Bonzai. I need reviews, but when I read the method, it looked like a lot of difficult work. It involves using software programs that scrapes the internet for reviewers, putting information on a spread sheet to keep track, and batch e-mailing them to ask for a review. It works, but sounded very time-consuming.

Besides, I’m a reviewer who likes to choose what I review rather than be hounded into writing one. Nonetheless, this may just be what you are searching for to pump up your reviews. Having a good number of reviews is important as often certain advertisers require a minimum number before accepting your novel. This could be the very tool you have been looking for to increase your reviews.

This week for my science fiction suggestion, I’m returning to a favorite author.

Catherine Asaro has just released the next in her Skolian Saga called The Bronze Skies. This is a stand alone in the story of Major Bhaajan who comes from the Under City of the City of Cries. She calls it book eight in the Skolian Empire series but it follows the more recent Undercity title published last year.

The story:

Born into the slums below the City of Cries on the planet Raylicon, the orphan Bhaajan broke free of her crushing poverty and joined the military. There she rose in rank to become a military officer with the Imperial Space Command. Now she is retired and offers her service as a private investigator. Undercity tells the story of her first investigation, which I reviewed last year.

The Bronze Skies continues her story, as she takes on solving an odd murder witnessed by the Ruby Pharoah.

The House of Majda rules the City of Cries and Cries rules the planet Raylicon. Three formidable sisters hold power in the house of Majda. The oldest, Vaj Majda, serves as the General in the Pharaoh’s Army which makes her joint Commander of the Imperial Space Command. The youngest, Colonel Lavinda Majda, is a high Commander in the military, and the third, Corejida Majda  runs the finances of the empire.

The Ruby Pharaoh, Dyhianna Selei (Skolia), is descended from the Ruby Empire, a far-flung civilization that at one time stretched across the stars. It collapsed, and now an elected Assembly rules. Dyhianna, as the Ruby Pharaoh, controls and monitors the interstellar meshes that tie humanity together. The meshes even extend into a different universe, Kyle space. You couldn’t visit the Kyle but you could transform your thoughts there if you were a trained operator with proper enhancements. This enables instant communication light years across interstellar civilization. The Ruby Pharaoh has to have a certain genetic lineage to give her this ability.

The murderer is Jagernaut Daltona Calaj who walks into the financial office at Selei City on the planet of Parthonia and shoots the aide Tavan Ganz. Jagernauts are thought to be unable to murder like that.

Major Bhaajan gets involved when the Ruby Pharoah claims to have witnessed the murder and suggests the AI node implanted in the jugernaut’s spine may have been corrupted. And now, the murderer, Calaj, is on Rayliccon and suspected of hiding out in the Under City—Bhaajan’s old stomping grounds where very few upper level humans can survive.

The Under City is a place of scavengers, of a hidden people who never see the sun and live a brutal existence. For ages, they have been ignored by the upper class citizens of Cries who live on the surface, and only recently recognized. Because she was born there and lived a brutal childhood there, Bhaajan knows the lingo, the culture, and the people. The crime boss of an illegal brothel and gambling house is her lover. So she is uniquely qualified to track down the illusive culprit who is said to be hiding there. Her search into the underground and where the trail leads makes the story more than a simple murder.

I found the story appealing on various levels. Bhaajan is an interesting character with conflicting emotions concerning her background and current status in a highly stratified society. This is an involved universe, so be prepared for clumps of background information to be dumped into the story to keep you up-to-date.

Bhaajan has an implanted, sentient AI that has formed a close bond and they have an ongoing conversation with each other, which I find delightful. Her body has been augmented, making her powerful physically. Her relationship with Jak, who grew up with her, is a sensual one and conflicted, although her one goal is to better the people of Undercity. This society is rich in culture and forms an intriguing storyline in and of itself.

But most interesting is the desert ruins outside of Cries, hinting of a long gone civilization and visitors from the stars that originally colonized the plant, and then mysteriously disappeared. Within these ruins, she discovers powerful AIs who are maintained by a mysterious cult of cloned telepaths…and one rogue AI that awakens from a crashed starship and is out to destroy all humans

At the center, is Dryhianna, whose mind grapples with the artificial intelligence within the mesh and Kyle space, and discovers this hidden and powerful AI that wants to wipe out all humans.