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Ad Survey for Self Publishers

Happy Autumn!

As my blog readers know, I often talk about marketing. I do this not because I’m any marketing guru, but because I like to share information in the hopes it will help other authors out there. I occasionally use ad sites. When I don’t, sales slump, and when I do, sales do better…depending on the effectiveness of the site.

That’s why over the last two years, I have participated in Jason B. Ladd’s survey on results authors have found for various ad sites. Before I was buying blind on whether they were effective or not. Even though his samples are small, they do shed light on some of the sites and their effectiveness.

Of course, genre plays a role. Robin Reads appears to favor the romance writer whereas Book Barbarian is limited to science fiction and fantasy only. Bookbub is the clear winner for garnering most downloads and sales, but very expensive and practically impossible to get accepted unless you have a million five star reviews. Also, I notice lots of famous author’s backlists show up there, most likely supported by traditional publishers. Amy Tam has listed and Isaac Asimov, Gordon Dickson and others listed recently. I’m not in that league … yet.

So, Jason and helpers took all the results of ads sent in by self publishing authors and compiled the results to see if the promotions are worthwhile. He asked the question : Is spending money on ad sites worth it? Here’s a good look at how the ads broke down by genre and what you can expect to pay and what you can expect to receive in downloads and sales.

Here’s the link : http://www.jasonbladd.com/run-book-promotion-numbers-say-yes/

In addition, he has published a book on how to get reviews called Book Review Bonzai. I need reviews, but when I read the method, it looked like a lot of difficult work. It involves using software programs that scrapes the internet for reviewers, putting information on a spread sheet to keep track, and batch e-mailing them to ask for a review. It works, but sounded very time-consuming.

Besides, I’m a reviewer who likes to choose what I review rather than be hounded into writing one. Nonetheless, this may just be what you are searching for to pump up your reviews. Having a good number of reviews is important as often certain advertisers require a minimum number before accepting your novel. This could be the very tool you have been looking for to increase your reviews.

This week for my science fiction suggestion, I’m returning to a favorite author.

Catherine Asaro has just released the next in her Skolian Saga called The Bronze Skies. This is a stand alone in the story of Major Bhaajan who comes from the Under City of the City of Cries. She calls it book eight in the Skolian Empire series but it follows the more recent Undercity title published last year.

The story:

Born into the slums below the City of Cries on the planet Raylicon, the orphan Bhaajan broke free of her crushing poverty and joined the military. There she rose in rank to become a military officer with the Imperial Space Command. Now she is retired and offers her service as a private investigator. Undercity tells the story of her first investigation, which I reviewed last year.

The Bronze Skies continues her story, as she takes on solving an odd murder witnessed by the Ruby Pharoah.

The House of Majda rules the City of Cries and Cries rules the planet Raylicon. Three formidable sisters hold power in the house of Majda. The oldest, Vaj Majda, serves as the General in the Pharaoh’s Army which makes her joint Commander of the Imperial Space Command. The youngest, Colonel Lavinda Majda, is a high Commander in the military, and the third, Corejida Majda  runs the finances of the empire.

The Ruby Pharaoh, Dyhianna Selei (Skolia), is descended from the Ruby Empire, a far-flung civilization that at one time stretched across the stars. It collapsed, and now an elected Assembly rules. Dyhianna, as the Ruby Pharaoh, controls and monitors the interstellar meshes that tie humanity together. The meshes even extend into a different universe, Kyle space. You couldn’t visit the Kyle but you could transform your thoughts there if you were a trained operator with proper enhancements. This enables instant communication light years across interstellar civilization. The Ruby Pharaoh has to have a certain genetic lineage to give her this ability.

The murderer is Jagernaut Daltona Calaj who walks into the financial office at Selei City on the planet of Parthonia and shoots the aide Tavan Ganz. Jagernauts are thought to be unable to murder like that.

Major Bhaajan gets involved when the Ruby Pharoah claims to have witnessed the murder and suggests the AI node implanted in the jugernaut’s spine may have been corrupted. And now, the murderer, Calaj, is on Rayliccon and suspected of hiding out in the Under City—Bhaajan’s old stomping grounds where very few upper level humans can survive.

The Under City is a place of scavengers, of a hidden people who never see the sun and live a brutal existence. For ages, they have been ignored by the upper class citizens of Cries who live on the surface, and only recently recognized. Because she was born there and lived a brutal childhood there, Bhaajan knows the lingo, the culture, and the people. The crime boss of an illegal brothel and gambling house is her lover. So she is uniquely qualified to track down the illusive culprit who is said to be hiding there. Her search into the underground and where the trail leads makes the story more than a simple murder.

I found the story appealing on various levels. Bhaajan is an interesting character with conflicting emotions concerning her background and current status in a highly stratified society. This is an involved universe, so be prepared for clumps of background information to be dumped into the story to keep you up-to-date.

Bhaajan has an implanted, sentient AI that has formed a close bond and they have an ongoing conversation with each other, which I find delightful. Her body has been augmented, making her powerful physically. Her relationship with Jak, who grew up with her, is a sensual one and conflicted, although her one goal is to better the people of Undercity. This society is rich in culture and forms an intriguing storyline in and of itself.

But most interesting is the desert ruins outside of Cries, hinting of a long gone civilization and visitors from the stars that originally colonized the plant, and then mysteriously disappeared. Within these ruins, she discovers powerful AIs who are maintained by a mysterious cult of cloned telepaths…and one rogue AI that awakens from a crashed starship and is out to destroy all humans

At the center, is Dryhianna, whose mind grapples with the artificial intelligence within the mesh and Kyle space, and discovers this hidden and powerful AI that wants to wipe out all humans.

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Science Fiction: On the Edge

I live in Oregon and the whole region around me is a-twitter about the coming total eclipse. I live an hour away from the coast area that lies in its path. However, my husband is not a fan of big crowds, so I expected we would view what we could from home. Then a week ago, he ups and says, “It’s a once in a lifetime experience. We have to go see it.”

A million people converging on the area, and he plans to drive somewhere to view it somehow. Details were sketchy.

Heaven help me… And it did.

I was moaning about this turn off events while bringing in the garbage cans, when my neighbor (doing the same) offered an invitation to join her and her husband at their place in Pacific City. We can leave a day or two early and hopefully miss some of the traffic. They are fun to be with, and what at first sounded like a disaster, is turning into whaeclipset could be a very memorable weekend.

It is exciting to be in a place where such a unique astronomical event occurs.

Something to tell my grandchildren about. If that ever happens. Something to mutter in my old age, “I remember when…”

***

This week I finished Edge of Dark by Brenda Cooper. It was nominated for the Campbell Award. I must mention that it is tied to previous books The Creative Fire and The Diamond Deep. I was unaware of this until I encountered a rant by a reviewer on Goodreads. Frankly, it didn’t disrupt the story for me at all. In my own series, several of the books are separated by spans of time and are also stand alone stories about future generations of the originals.

What makes this book worth reading is its approach on the issue of transhumanism. Each chapter is titled with a character’s name and represents his or her viewpoint. (three main characters)

Charlie stands for the environmentalist. He is a ranger on a planet called Lym that at one time had been mined and polluted. Under the rangers’ care, the wildlife and environment are being restored. The wildlife, however, can be very dangerous and the planet represents raw nature.

Nona comes from the Diamond Deep, an immense space station out in the depths of space. Her mother is dying, her father dead. Both were too late to receive the cocktail of life, now given to their daughter. Upon her father’s deathbed, she promises him to see a sky and watch a sunset. As her mother is dying, she reminds Nona of this promise and asks her to talk to a powerful relative, Saryana. Reluctantly, Nona does and learns that she owns her own spaceship and an inheritance. She’s rich. Saryana directs her to Lym and hires Charlie to be a tour guide for the young woman so she can experience what a planet feels and looks like.

Charlie expects her to be a spoiled rich spacer, but of course, I smiled as I watched a bit of impossible romance bloom between them.

Nona’s best friend is Chrystal who lives in the High Sweet Home, an outer ring space station. She lives with three others: two men, Yi and Jason, and her friend Katherine. They are scientists living in a commune and breeding genetically modified stock.

Outside beyond the dark are the banished cyborg and artificial intelligent robots that call themselves the Next. Far more intelligent than humans, and physically able to modify themselves, they do not need to eat, sleep or breathe. They are powerful beings who want to return and claim portions of planets, such as Lym, for the metal resources there. They capture the High Sweet Home and take Chrystal and her group, destroy their human bodies, and download them into robot bodies that resemble their original form to use as liaisons with the humans.

Chrystal’s chapters are chilling. They are first person narratives where the reader experiences the emotions of a human mind forced into a powerful mechanical body against her will. Not all survive the transformation, and in fact, Katherine doesn’t make it.

The Next make the three, Crystal, Yi and Jason their ambassadors and lure Nona out to the Diamond Deep to save her friend. Charlie is persuaded to go as Lym’s ambassador. Since he’s never been off planet, adjusting to space is a challenge for him.

Brenda Cooper neatly presents all sides of the artificial intelligence debate. Charlie is the human who wants to keep his planet pristine and natural. Nona is the child of ship and station who only knows life in space. Chrystal experiences the vicious prejudices of the terrified humans who call her a thing and refuse her humanity. Even her own mother repudiates her. And Jhailing is the robot who teaches Chystal to survive her difficult transformation. She learns to speak to the other robots using a kind of mental telepathy. No longer does she need to eat, sleep, or breathe. Her powerful body can pick up a human and kill him with a throw. As many humans who are repulsed by the robots, an equal amount are intrigued with the thought of becoming a robot in order to gain immortality, great intelligence, and the strength of such a form.

The reader gets a glimpse of the frightening things that the shadowy, more advanced robots can do, including shape shifting and duplication and wonder at their true purpose in returning. The humans are given a choice of Uphold, Allow or Help as the council votes on their human response to the approaching fleet of Next.

The Spear of Light continues the story. Also, Cooper just released in June, The Wilders.

***

 Monday the world will go dark in the middle of the day. A reminder of the frailty of the human species in a powerful universe.

But it will only be for two minutes, and the sun will return.

President Trump will tweet something, and somewhere a terrorist or protester will commit a violent act, and we’ll return to the insanity of our vulnerable world.

With only science fiction to warn us that we should behave better or face the consequences.

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More than Science Fiction Novels

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Science fiction is not always about books. I was watching Orphan Black, wondering what I would talk about in my next blog and suddenly realized that I was looking at it. While I’m finding it hard to dig out good hard science fiction or space opera novels, there appears to be a blossoming of science fiction on TV and in movies.

20160721_153915I recently attended David Levine’s signing at Powell’s in Beaverton where he read from, and sang about, his debut book Arabella of Mars. Arabella of MarsQuite the entertainer. David is a long time friend from when I used to be in a Portland Author’s lunch group with him. He said that he had a hard science fiction book about Mars that he was shopping around and the traditional publishers didn’t accept it, telling him that science fiction didn’t sell well.

What!

Definitely this was before the best seller The Martian...and, by the way, a well done mMartianovie with a powerhouse actor. (I did a blog on the book)
No wonder it’s hard to find science fiction out there. The gatekeepers have slammed closed the gate. So to keep a writing career, David offered a fun Steampunk novel, and got accepted. Now, however, I fear the Steampunk fad is fading. Still, I recommend Arabella as a fun read…but even David admits the science became fantasy when he had billowing sailing ships plowing the space lanes.

Meanwhile, TV and movies are flourishing. I want to just mention a few you may or may not know about and, in this day and age, with streaming video, you may still be able to access some earlier seasons if you have missed them.

Currently, I am following Kill Joys on the Syfy channel. This is space opera. Think Firefly. They are kickass mercenaries with attitude and shadowy world corporate figure after them. They are hired on for jobs that occasionally are not what they first seem to be. A tough bunch that gets it done across the universe.

Orphan BlackAnother series is Orphan Black on BBC. Clones, clones, and more clones all done by one amazing actress. They are being hunted and have a dreaded disease for which they are desperately trying to find a cure. One line is female, and there is an alternative line of males. A unique series.

The Expanse will be starting season II soon. This is a well done series based on James Corey’s (Abramson and Franck) novels in the Expanse Series. (See several previous blogs on the books) I recommend you read the books first or the TV series can be confusing. Still lots of interesting sets of space stations and star ships.Expanse Collection

Dark Matter is another TV series I’m enjoying. This has a collection of humans on the run from shadowy corporate bad guys. One is a cyborg with mysterious powers, the other an angry mercenary, a young girl with mysterious background, a downloaded holographic with personality…you get the idea. The mystery is who is after them and why.

Let’s not forget the fairly recent movies of Independence Day 2, Enders Game, Hunger Games series, X-men: Civil War, and other super hero movies that are currently very popular.

Okay, I know you have more you want to mention, but that’s a taste.
I want to save room here in order to mention two very important blogs that I’ve recently read.
The first continues  Kristine Kathryn Rusch’s blog on publisher contracts and what to watch out for. Critical information for any author, Indie or traditionally published, and especially, if you are submitting to publishers big or small.

http://kriswrites.com/2016/07/20/business-musings-other-evil-clauses-contractsdealbreakers/

The other is a blog by my friend Mary Rosenblum who works with self-published authors to help them launch and sell their books. It’s a scary account of how one of her clients got wrapped up in the Amazon effort to clean up reviews. In their enthusiasm to get reviews, authors need to be very careful of new rules and oversights by Amazon or they might find themselves out in the cold. Being booted out by Amazon can be a career killer.

http://www.newwritersinterface.com/amazon-bites-author

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On a more upbeat note, I’m now going to pop off to the local Ponzi vineyard for some wine sipping and a plate of cheese and crackers on the deck. My newlywed daughter will provide charming company and insights into Pokemon.

Pokemon2                          Oregon summers are a delight.                  pokemon

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Review of Dome City Blues: A science fiction murder mystery

Image 1How do you buy your books nowadays?

Do you saunter down to the local bookstore and browse the shelves, picking out twenty-five dollar hardback or fifteen dollar trade paperbacks?

Or do you open Amazon and check out the suggestions on the front page, then click on best seller and free lists by Indie publishers at $2.99 to $4.99 or free?

Or do you grab a cup of coffee and open your iPad email to see what books certain ad sites are offering for free or discounted ?

Or do you check out your books at the library?

I must admit that I do all the above. Lately, however, I have been picking up books off the ad sites more and more. Stashing books on my Kindle takes up little room, and they don’t degrade over time or have overdue fines.photo

I used to concentrate on the list from the Hugo and Nebula awards. I thought that a popular vote had to result in a good book. Often this was true. Now, I notice that the books presented mostly are from traditional houses with a strong marketing team…TOR, Orbit, etc. and seem to repeat certain authors.

Don’t get me started on how disappointed I have been lately with the Nebula offerings I have read.

Still, as you can tell from my blog, if I like a particular author, ( Bujold, Asaro, Lee and Miller, Lynch, Gibson etc.) I quickly pick up their next book in the series in any of the above ways.

Powell's booksAlso, word of mouth or blogs (similar to mine) still impact my choice. Powell’s has a dynamic science fiction and fantasy reading group, so I often ask fellow readers what they are reading and will buy several books after our lively meetings. Powell’s also offers special deals and pricing on various books, but are constricted by purchasing through the catalogue. (there are exceptions) I must admit, they support local authors and have a robust author signing schedule.

Jan’s bookstore also offers used books with good prices and partners with Kobe for ebooks. They are friendly and helpful, but I’m getting lazy and don’t often drive across town for a book as much as I used to.

A lot of fans attend conferences and conventions to discover or support authors. Portland has Orycon and the Willamette Writers Conference. I used to attend every year, but more as an author for the panels than as a place to suss out my next novel to read. Still, a lot of traditional authors sponsored by bigger publishers with a bigger budget than mine go that route with great success.

Studying how books are bought can help an author decide what marketing path works best for his or her situation. Putting a book in a bookstore hasn’t worked for me. Attending conferences can get expensive and exhausting. Orycon is getting insular with the same locals appearing on panels and no top selling names as in the past. There is a definite traditional publishing bias and a bit of snobbery against Indie publishing. So, I quit going. Things may have changed since I last went, but I’m skeptical.

Last time I went to Willamette Writers, there was little to no science fiction offered on the panels or by interviewing agents, and I paid over five hundred dollars to attend. (that didn’t include the dinner). Now, I’d rather spend that on a good cover and editing. What is working for me is publishing more books and ad sites. It’s a spiral both ways. The more books you sell, the more your name gets out, the more books you sell.

Of course, the critical factor is to write a really good book. It helps to have a good marketing team with a lot of money to splash around and get the word out at the launch. I don’t, so I have to build slowly. I doubled sales and income last year from the previous year, and am on track to double again. Right now, sales are great. But I need more reviews…especially if they’re good. (hint)

So remember, it’s a long game now, and persistence and patience often are a winning combination.

Dome City BluesLast week, I talked about the trend of blending genres. When the author no longer has to figure out what section of the bookstore to place his book, or abide by a publisher dictating genre rules, then he or she can write a story that mixes genres. Science fiction romance, science fiction murder mystery, etc.

So I took a sharp right turn from my usual fare and picked up a book from an ad site. The title Dome City Blues by Jeff Edwards caught my attention. The title says it all. Mike Hammer meets Blade Runner.

I was in the mood for it.

David Stalin is a retired detective and war veteran. He lives in a fun place controlled by an artificial intelligence (even gets his coffee) under a dome that is one of several that cover parts of Los Angeles. His world is badly polluted and humanity lives mostly in domed cities.

The story uses the gumshoe detective trope and decorates the action with futuristic trappings. A beautiful, distraught prostitute pleads for David to investigate her brother’s case and clear his name so she can receive compensation. It appears to be an open and shut murder with a video of him confessing to the crime of killing young girls and ripping out their hearts before he records himself blowing out his own brains.

At the moment, David is still grieving over his wife’s death where they were working a case together and she got killed, put on ice, and partially sold for parts. He has isolated himself from others, except for an old war buddy who was shot in the spine during a fight and David saved him by carrying him out. Now, this friend, John, can only walk encased in a robotic exoskeleton, but has an obsession to find a way to be whole again.Angel City Blues

David picks at the case and gets drawn in deeper. Hacking into police files uncovers a similar murder of a young girl and a public self-confession several years ago. David takes on the case, uncovering more dead young girls with missing hearts. Getting too close, he is drugged and set up to take the fall for the murder of his main suspect. With a prominent citizen dead and all evidence pointing at him, he becomes a man on the run from the police. A shadowy figure also puts out an underground contract on his head. So, all the punks and criminals are out to kill him and collect.

The case becomes more complex as an underground movement called, “the Convergence” becomes involved. They are fighting a war against the blending of man and machine. David connects with this underground resistance force that is trying to stop this next step in evolution.

While some reviewers criticized Edward’s technology, saying the convergence of man and machine will happen sooner than he predicts, I disagree. Technology is moving faster and faster, but only recently have we been able to get a robot to walk as well as a human. And many have been working a long time on the problem. We are complex creatures. Even though, we’ll have automated driving, it will also take awhile to get a complete infrastructure that supports hovercraft and self-driving cars. Considering this was written in 1992, I think Edwards did a good job of portraying a futuristic world.download (1)

Besides, not all famous authors accurately predict stuff. Right Bradbury? (Martian Chronicles) And how long has it been since we’ve had any manned flights? Forty, fifty years?

I just hope we aren’t as polluted fifty years from now as Edwards expects. Global warming aside, electric cars and environmental activism make me more optimistic than portrayed in the book.

There is a lot of dramatic action, especially toward the end, and a good dollop of emotion, both in the anger of a lost love and the terror of being hunted. Even though I got irritated at the constant smoking that the main character indulged in, I enjoyed the story.

If you like the Blade Runner style of writing, you might want to check this one out. I have no  affiliations with the author, but it is now available for $.99 and was a decent deal.

And if you like the science fiction murder mystery genre, check out my Someone’s Clone. It’s a bit of a genre blend also. (see at right). Murder, time travel and clones.

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Curating the Curators

Image 1At first, there was whatever a select group of publishers deemed worthy. Then, because of Amazon, a flood of books of varying quality swamped readers. Who could tell which books were worth a person’s hard-earned money? And among the hordes of new offerings, how could authors connect to readers who wanted to read their genre? Curation became a popular word, and hence Bookbub was born. Now, hundreds of websites are jumping on the lucrative bandwagon to unite reader and authors.

Some are great; some are a waste of money.

Which means, any author wanting to forego the wear and tear of cross country book signings, or who just doesn’t have the name or money for it, can advertise on one of these sites and get out to readers. For a fee. Rates vary.

But to entice the buying reader to allow his e-mailed to be invaded, the author has to offer his book free or severely discounted. It takes a lot of sales for a $.35 royalty or a free first in a series. Readers are loading up and getting used to lower prices and free fare. A bit dangerous for authors who work long and hard on a story.

But some ads sites are worth it. What else can an author do? Tweet for all your worth? And what does that accomplish for actual sales?

So now we have Jason B. Ladd, who writes a blog that encourages authors to share their ad buying experiences. http://www.IndieListers.com Very interesting. I found it a great help.

We’re curating the curators because ad buying is ridiculously expensive and indie authors are using the term roi (return on investment) more and more frequently.

What’s next in this reading evolution? An inquiring mind wants to know.

While I have decided not to take review requests any more, I recently was asked to review a new Indie author whose book sounded like one I might enjoy. Okay, yell at me, but put down that tomato.

Beyond Cloud NineBeyond Cloud Nine (book 1)and Beyond the Horizon (book 2) by Greg Spry were pitched as starship adventures. Since I’m currently writing a starship space adventure (Worlds too Far), and one of my titles is Past the Event Horizon (see at right),I was intrigued. I also want to promote good indie writing, but too often it is riddled with format, story or grammar errors. Writing isn’t as easy as you might imagine.

Anyway, I was pleasantly surprised, and this first book in the series, Beyond Cloud Nine, is worth recommending. You have Brooke, a kickass female pilot with a drug addiction and guilt issues, her twin sister who is a reporter, and a series of exciting space battles with a mysterious English speaking alien. Life gets complicated when Brooke discovers a human conspiracy at the highest levels within her own government that puts her life at risk. The story moves along well with some nice plot twists, and very few distracting grammar or spelling errors. I got lost in the story.

Greg Spry nicely balances action with character. Not only does Brooke ferociously battle aliens physically in warships and fights against a conspiracy, but also emotionally battles her twin sister and an addiction to a drug that amps up her ability to fly. Beyond the HorizonShe needs the drug to fly her best and win that first FTL pilot slot that she badly wants. That experience reminded me of Star Wars and the space jump to FTL. There is also some nice interaction with an A1 implant in her brain that works with her and has a cute personality. I could use one like “Bob.”

All in all Beyond Cloud Nine is a really fun book for science fiction enthusiasts. The second in the series, Beyond the Horizon is on a stacked reading desk that I plan to read in the near future.

Enjoy spring.            Daffodils-006

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Science Fiction and Fantasy Picks for 2016

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Dialogue. A great book often has witty dialogue…and Scott Lynch has witty dialogue in spades. His characters’ conversations reveal the bond of friendship that runs deep in spite of outrageous adventures. So, I’m looking forward to his next book, Thorn of Emberlain. This is an author who I have already read and loved.Thorn of Emberlain

Three Body ProblemThe number one reason a reader picks a certain book is usually word of mouth. A member in my Powell’s reading group shook my arm and insisted that I read The Three-Bodied Problem by Cixin Liu. After checking out strong reviews, I added it to my list.

The second reason most reader select a book is because they already like other books by that author. I’ve read and enjoyed  a number of Katherine Asaro other books. Many of her works have won awards, most notably The Quantum Rose, which won the Nebula in 2001. So, when I saw she had a new one out, I put The Veiled Web on my list. She’s good at science fiction romance with a heavy science emphasis since she has a PHD in Physics.

The Veiled WebRookie Privateer I found as a free book that piqued my interest. A lot of my bloggers like military science fiction, so, hey, this one is for you guys. Subject matter is a major reason to select a certain book.Rookie Privateer

They say a cover often sells a book, and in the case of A Child of Our Time, that’s what happened. This was also found on a free book website. I also liked the title and subject matter. However, it only had one review. Knowing how hard reviews are to come by,
I decided to take a chance, go wild and put it on the list. In this case, I have nothing to lose. It’s only 123 pages, however, but part of an ongoing series. I’ll sample this and see if I want to continue with the rest.

So here are the next five:A Child of Our Time

Thorn of Emberlain by Scott Lynch
The Three Bodied Problem Cixin Liu
A Child of Our Time William Bowden
The Veiled Web Katherine Asaro
Rookie Privateer Jamie McFarlane

I know with the arrival of the new year, most readers and authors are organizing their calendar for 2016. To help you with some good advice, I found this website:

https://geediting.com/blog/the-120-best-websites-for-writers-2015/

The 120 best websites for writers. I have used several of these websites to help me in my writing one way or another. Maybe they can help you too.

So that’s the second half of my list of ten for 2016. I hope you have a wonderful year and read many great books.

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Glad Tidings for Self Publishers

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I write about human clones, so I keep an eye out for news on cloning advancements. Here is a startling article I found on news.yahoo.com.

Boyalife in China is setting up an extensive animal cloning factory in partnership with Sooam from South Korea to be located in Tiajin, China where it will to clone cows, dogs, racehorses and other animals.

Okay…is this step one? How soon will human cloning follow, and what will be the guidelines? Scientist there have already indicated that they can clone humans but are holding back because of politics and public sentiment.clones

I just published on Amazon my eighth book, Time’s Equation in ebook and I’m waiting for the proof of the paperback. Now I’m staring marketing in the eye and can’t hide out with the excuse that I’m under a publishing deadline. Marketing my favorite exercise…not.bk8_cover_print

To inspire myself and confirm that I’m on the right path, I am reproducing (with additional comments) an article I saw on wiseinkblog.com.

Read and rejoice all indie authors.

Self-published books accounted for 31% of all e-book sales in the Kindle Store in 2014. Indie books account for 31% of e-books.

However,
40% of all e-book revenue is going to indie authors. In other words, indies are raking in more money, which means that their sales figures are higher than many of their traditional counterparts. Comment: We can receive 70% of retail revenues for eBooks over $2.99. And self publishers can set their price for both ebook and paperback, balancing marketability and margin profit.

Which brings us to …
Indie books represent 25% of books on Amazon’s e-book bestseller list. Readers aren’t nearly as prejudiced against indie books as they were even a few years ago, and their buying practices suggest it! Comment: Looks like self publishing is becoming more and more “acceptable.” Maybe the story is more important than who publishes it. Maybe Indie authors are being more careful about how it is written.

And in addition…
You can safely dismiss the 50 Shades effect. Only 1.2% of self-published books sales are for erotica titles, which proves that you can indie publish successfully without writing a sex book. Comment: Thank goodness as porn is not in my writing comfort zone.

But best yet…
In Smashwords’ 2014 survey, they found that pricing your e-book at $.99 won’t make you rich. In fact, $2.99-3.99 is the sweet spot for a bestseller, and earn more in sales than books priced higher. Comment: I read Mark Coker’s excellent article on self publishing and have priced all my eBooks at $3.99. However, I see a movement by traditional publishing to raise the bar, and in fact a large number of popular authors published traditionally are ebook pricing at $10 and up.

Think you can only release shorts and novellas on e-book? Think again. The bestselling books in e-book are usually over 100,000 words. Maybe because they’re easier to hold? Comment: I usually shoot for 100,000 words, although read my previous blog that discusses a trend towards shorter novels that get bundled later on.

And increasingly…
According to Bowker, 458,000 books were indie pubbed in 2013 in the US. That’s up 437% from 2008! The self-publishing ranks are growing, and with increasing number comes more exciting and innovative strategies to publish your perfect book. Comment: I own my own ISBN and list on Bowker.

Best news yet…
It’s a good time to be a woman. Indie bestsellers are twice as likely to be written by a woman than traditionally published bestsellers (67% versus 39%). Comment: Yeah! Since I am one, this was good to hear. Science fiction used to be male dominated, but new female authors are getting noticed.

(See me jumping up and down)

This week I’m reading two polar opposite books. Golden Son by Pierce Brown and Solar Express by L. E. Modesitte, Jr.

Golden SonGolden Son is part of a trilogy consisting of Red Rising, Golden Son and Morning Star.
A universe where color dictates the social hierarchy of humans. Darrow is a red, his father a low class miner under the thumb of the golds. After Darrow’s beloved wife is hanged by Golds, he vows vengeance and using high tech and body carvers is transformed into a gold where he hopes to infiltrate and destroy them from within. Then, he gets to know Golds from the inside; their conflicts, their deceptions and their humanity. Darrow becomes “Reaper” a feared battle warrior who kills thousands, but not without remorse or guilt as he tries to change a society spread out among worlds.Red Rising

While the reviews were overwhelmingly positive, I personally found the story a bit overly dramatic. Darrow is on a mission to disrupt a rigid and inequitable social structure and provides some exciting battle sequences, but the angst and internal drama was a bit much for me.

The constructed world, however, with Roman names and culture that contrasted with high tech weaponry and biology was very interesting.

Solar ExpressDue to the holidays, I have not completed Solar Express, but L. E. Modesitte is one of my favorite authors. So far, it is dry and a bit slow, but that is Modesitte at the beginning of many of his stories. The idea of discovering what at first appears to be a comet, but turns into an alien artifact that changes the sun, is fascinating. So I’m sticking with it for now. Stay tuned.

While husband and in-laws have recently chopped and brought home the living room tree (I’m in Oregon where there are tree farms ten minutes away from me), decorated the house, enjoyed a large Thanksgiving dinner with new relations (daughter’s newly engaged), published my eighth book, Time’s Equation, I haven’t finished reading Solar Express and will report on it next week.

As people immerse themselves in the holidays, reading may taper off, but hopefully buying picks up, although November was a good month for my sales. How about you?

After all, a good book makes an excellent gift at a good price for anyone to enjoy. And the sheer variety of great titles makes it easy to personalize for that special person.

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