A Strategy to Sell Books

 

 

 

 

Why do readers buy certain books? As I get ready to launch my second book in the Terran Trilogy, I’ve become even more interested in this question. Kristine Kathryn Rusch is doing a series of blogs on branding. She talks about how important it is for authors to develop a brand. By developing a clear brand, the reader knows what to expect, and more than likely if they like the first book they read, they’ll come back for more. That’s why writing a series is important.

In her recent blog, she says:

“I envisioned this particular blog series after I read Targoz’s Strategic Marketing’s Reading Pulse Survey (courtesy of Randy Ellison). Targoz surveyed over almost 3,000 people—readers and non-readers alike—about their reading and book buying habits. (Most studies target readers or heavy readers only). A lot of the information in the survey confirmed what I already assumed, but I hadn’t seen any statistics that backed up my assumptions.

The survey also found some data that was just the same as every survey of book buyers: The number one reason people buy a book is because the book was written by one of their favorite authors. When book buyers purchase a book, 60% of those buyers do so because the book was written by “a favorite author or an author [they] had read before.”

And I agree with these findings.

Reading my blog, it’s obvious I often select books that way. In fact this week, my book suggestion is by Sharon Shinn whose books I have reviewed before. I selected it as one of the ten to read this year because I know and like Shinn’s writings. The Unquiet Land is only the most recent in her Elemental series. Check my previous blogs for comments on earlier books in the series.

Another factor in the decision to buy a particular book is subject matter. Rusch touches on this in her blog also. No matter how many people like Stephen King, I won’t read him. He writes horror, and I don’t read horror. I like to sleep at night. But fantasy and science fiction are my go-to reads.

I write science fiction, but it’s character driven. Romance readers may also enjoy the stories because human nature being what it is, is often the same on Earth as it is on Alysia. So, there is a bit of crossover. And always romance somewhere.

Rusch also touches on balancing newness and familiarity in an author’s writing. That’s why I decided to start a new series from a different viewpoint, but have it take place in the familiar Alysian Universe. Readers know they will be getting science fiction, maybe with some time travel and genetics, but the viewpoints will be coming from a different angle. Something fresh.

And Rusch’s final point in her current blog is to write the best damn book you can.

Well, duh!

I want brand loyalty. I want readers to return and read my other books because they enjoyed the last one they read. Free and discounted can only go so far. However, that exposes readers to my writing, so hopefully they’ll come back for others.

Therefore, coming soon is Somewhat Alien.

A Quick Summary: The Terrans finally leave space and their ships for life on an alien space station as they prepare for planetfall. Conflict erupts when a group of Alysians don’t want them on their world and do everything they can to disrupt the landing. But Commander Elise Fujeint has an inside track to a powerful Alysian whose name is Richard Steele. And, just maybe, he will help get her people a home.

Stay tuned. Not long now. I’m waiting on one last Beta reader to respond, and then I’ll be launching.

As I mention earlier, this week I’m suggesting The Unquiet Land by Sharon Shinn.

Leah Frothen returns home and is immediately called in by spymaster, Darien Serlast. Leah is ready to give up spying and get to better know the daughter she left behind five years ago. But Darien dangles a most promising assignment: open a shop that she can run and he will support. Just report on foreign visitor’s conversations and suspect activities. She is looking for work, so this is an irresistible offer, and soon Leah becomes involved in espionage when visiting dignitaries come to town and visit her shop.

I liked the plot, although this one in the series didn’t have the intensity of some of the others. I find the concept of certain individuals tied to elements of the Earth, and able to control them, intriguing. Shinn has developed quite a complex system within her world. Also she introduces the Karkans who believe they can balance any horrific act with an act of equal benevolence. This creates a compelling series of events. And food for thought.

As I discussed in the beginning, Shinn has set up a brand for her books through this and her other series. I picked this book back in January to review solely because I had read and liked Shinn’s previous books and wanted to read more in her fantasy series.

Write the best book you can, make it part of a series, and establish a clear brand for your books.

Check.

Now let’s see what happens.

Saturn’s Run: Hard Science Fiction

Everyone likes a sneak peek.

So, I’m giving my readers of this blog only an advance squint at my new cover. It is so hot off the press that you might burn your fingers.

Oh, no. That’s right, we’re digital. Your fingers are safe.

Anyway, I’m in the throes of birthing my next book in my Terran Trilogy series called Somewhat Alien. I spent the week working with cover designer Toni Boudreault to get the look I want.

There’s a lot to think about when doing a cover. It has to be artistic, the fonts large enough to read in a thumbnail version, and it has to suggest a story that invites the reader in. This time I’m experimenting with two faces on the cover. This is to let the readers know that there is a relationship arc in the story. I include ships, space stations, and time travel for the more hard science readers, but have added cute rodent-like gebbits that stir up all kinds of mischief on the space station. Then, I throw in a recent controversy concerning immigration. After all, the main goal of the story is for the Terran aliens to land on the planet Alysia, and the native Alysians are less than welcoming. There’s a flavor of the recent headline news in the story.

In addition to that, details on the faces like the correct hair and eye color have to be checked. I have an art background and worked in an art gallery for eight years along with painting oil landscapes. You can see my work behind a few of my blog pictures. So, this is one of my favorite parts of this whole author gig. Toni handles the dpi and megabytes, along with a professional designer’s eye, while I make comments on the look and subject matter.

Next, I’m waiting on several Beta readers to report back. Already, Cathy has given me some great suggestions that I plan to implement in the story. I’m at the final tweak stage with  changes still happening.

So stay tuned. Launch will be at the end of June.

This week, I’m presenting Saturn’s Run by John Sandford and Ctein. This is a good story that includes science so hard that you could chip a tooth. So if that’s your flavor, here’s the downlow.

Sanders Heathcock Darlington’s father is filthy rich, and in two years at the age of thirty, Sandy will inherit. Right now, however, thanks to dad, he works at the Caltech Astrophysics Working Group headed by Dr. Edward Fletcher, who is coming to regret the hire, no matter how much money daddy has promised to donate to the school. Surfing is Sandy’s current hobby along with playing guitar with a girl band called the LA Dicks. Often dressed in shorts and t-shirt, his make-work job is to double check one of the telescopes with a human eye and, if anything looks amiss, to pass it on to a Real Scientist who would evaluate the findings. The fact that he constantly scans his environment and flinches at unexpected movement as if expecting a sniper nearby, escapes most people’s notice. Still, he has a dark side to him that smart people sidestep.

Arriving at work late again, he just puts up his feet when the computer pings a critical anomaly. Close inspection reports an object decelerating, emitting hydrogen, with rich uvs approaching orbit around Saturn. A second computer check reports the same findings with a 99% chance of the object being real.

Fifteen hours later another meeting with the same group and a scary, dark-eyed man from Washington confirms the object is an alien ship. Fast forward to the oval office and President Santeros with eight select people, including Fletcher and the thin, dark -eyed man.

From there the story becomes a political race since the Chinese are readying a launch to Mars. Not wanting another country to get their hands on advanced alien tech, the American military and scientists advise President Santeros to convert the current International Space Station to a spaceship in order to beat the Chinese to Saturn. Unfortunately, the Chinese telescopes discover the alien ship and frantically begin to transform their Mars ship to a ship capable of reaching Saturn.

And the race is on.

Here Sandford involves the reader in some heavy science, discussing the ion propulsion engine, the various trajectories, needed space requirements and so forth. A frantic search for crew brings in an interesting cast of characters, and the ticking clock as the Chinese head to Saturn amps up the tension.

President Santeros’s security head, named Crow, knows ultra secret details about Sandy and urges the president to include him in the crew. Sandy is recruited as their cinematographer who works with a beautiful hard-assed reporter determined that this will make her an ultra star as they record every aspect of the journey.

Sandford does a nice job bringing in interesting people, then throwing a mole into the crew. While doing their main job, Sandy and Crow try to work out who is leaking vital information to the Chinese. A section also shows the Chinese crew and their problems as they race toward the aliens in a totally different style of ship. Technical details included.

Without giving away too much, Sandford also offers a reasonable answer to what they both eventually find.

If you can gloss over the extensive science explanations that show up in lumps, you will enjoy this story. If you are a science geek and have passed over my recent offerings of fantasy with werewolves and vampires, then this one is for you.

Amazon’s New List

Amazon continues to stretch out and find ways to encourage readers. And I’m usually all for that. So, I was interested in their new venture.

This past week Amazon has started to compile a weekly best seller and best read list to rival the well-known New York Times Best Seller List. The Times leaves out Indie publishers since they do not appear in bookstores. How The Times decides who gets what spot isn’t sure, but Indies are never included and, yet, are now read by an increasingly large segment of the population. For years, The Times has been the sought after benchmark of success for writers of both fiction and non fiction, but self-publishers don’t make the list.

If you want to know what are the top selling books at Amazon in different publishing categories, Amazon has published a wide variety of lists according to genre that are updated almost hourly.

Last Friday, I ran my Freebooksy add campaign for Past the Event Horizon and made number #1 in the Kindle Store>Kindle eBooks>science fiction >space exploration and #1 in Kindle Store>Kindle eBooks>First Contact on March 15. That rating soon changed as sales go up and down all the time like a turbulent sea. Still, it felt good. Anyone looking for a science fiction in either category might have given me a try, and indeed, sales followed for a number of my other books.

Okay, so now Amazon offers a weekly list of the top twenty books sold and books read across all genres. Only Amazon has the algorithms to determine what books are actually read. As an author, I can follow what books my readers are reading and when.

Here’s the link to the chart: https://www.amazon.com/charts

As a reader, this is interesting, but as a midlist writer I have a few problems with it.

First, I noted the large number of big publishing houses, and almost all of them have an agent attached. Then, there is the Bookbub phenomena. An author must sell a lot and have a lot of reviews to be accepted, but once accepted the author gets an even bigger bump in reviews and sales by being accepted for promotion. You know the story. A writer has to get to a point where doors open, and until they reach that tipping point, sales are a struggle… Each author has to decide how much time, effort, and money they want to spend, and what goal is acceptable for them.

Worldwide fame or merely getting published?

I think I won’t need sunglasses to hide behind any time soon.

This week I have returned to science fiction and my list that I put out at the beginning of the year with Last Year by Robert Charles Wilson (Hugo winning novel Spin).

I picked this book because it had a time travel theme, and I read and liked Spin by the same author. Wilson plays with the idea of multiple dimensions. In the near future, technology is created that can open a gate onto the past. That past is similar, but not exactly like our past. Inhabitants of the past provide almost a theme park of times-gone-by to those who visit from the future. But as the future influences the past, the past changes, and eventually, the gate closes.

A passageway has been open into the 19th century in Ohio for a decade now, and both sides of the gate know it will soon close. This is the last year the gate will be open.

On September 1, Jesse Collumm saves General Grant’s life as the general visits the future side of the gate. Jesse is from the 19th century but has been hired as a guard in the small city that had grown up around the gate. Working crowd control, he notices an illegal gun and dives to save Ulysses’ life. This brings him to the attention of the higher-ups who run the gate. Jesse is delegated to an attractive woman for various assignments. Unfortunately, he falls in love with her and decides to do anything to follow her through time back to her future.

This was an interesting novel, but not riveting. However, I was intrigued with the time concepts. How would we react if we could visit the past and see how it really was? Would the history books and actual events match? What might happen to influence our future? How big or little need that influence be?

I write about time travel, and it was interesting to see another author’s handling of the subject. If you are intrigued by time travel, you might enjoy this one.

An Indie Author’s Update

Readers of my blog are science fiction and fantasy fans who also are interested in book marketing and writing. On the science fiction side, I often throw in current, relevant science news.

To that end, I want to offer a link to a blog that talks about the discovery of time crystals. This intrigues me because alien crystals play an important role in influencing my characters in the Alysian Universe Series, particularly in the book Touching Crystal. To discover that my made up time crystals actually exist, blew me away.

(We have been having large windstorms lately).

Nevertheless, they are not the same as the crystals in my stories influence certain humans and heighten their Talent abilities. My crystals are also alien and no mention of that had cropped up with these real crystals… as yet

Still the blog is worth a look and if you are interested in actual time crystals take a peek at:

https://futurism.com/the-first-quantum-computer-you-own-could-be-powered-by-a-time-crystal/

On the marketing side, my Books Barbarian ad outdid the Freebooksy ad. This may be due to the book advertised. Caught in Time always sells better as it is the first in the series and is a time travel romance–always popular.

Cosmic Entanglement doesn’t sell as well (maybe the title is too hard science) and actually has a more Ender’s Game YA flavor. Romance still plays a part in the story, however, with a bet that the current Sunpointe Academy’s Lothario can’t get the Ching T’Karre princess to acknowledge him or even speak to him. He takes on the challenge and falls in love. Young men in love with a bet on the line are known to do crazy things. It’s a fast-paced book that contains an attempted murder and a dramatic martial arts competition finale.

Spring into summer is usually my best selling time, so I’m looking forward to warmer weather and increasing sales. Let me know what works for you in the marketing and sales department, so we can exchange ideas.

Last week, I enjoyed the light-hearted fantasy Tinker by Wen Spencer. Therefore, when fellow Powell’s reader, Lea Day, suggested Anne Bishop’s Others series, I jumped in with Written in Blood, the first in the series. Lea has read an enormous amount of speculative fiction and knows her stuff. Having once been the personal assistant to the late Anne McCaffrey, she has also been a valued Beta Reader of mine. When she speaks, I listen, even when she whispers the werewolf word.

Written in Blood takes place on an alien world discovered by humans. Immediately, they try to take over, only to find the indigenous species is the stuff of nightmares. The planet is populated by deadly werewolves, vampires, elementals, crows and others who can shapeshift from human to monster at will. They consider humans “meat.”

Like native Americans, the humans are restricted to certain areas of the planet in return for an exchange of their technology and trade goods. Often at the edge of these human reservations are compounds inhabited by the others who watch the humans, and sometimes interact with them.

Into one of these compounds, on a cold winter night, comes Meg Corbyn who is fleeing from some terrible secret and begs for a job and sanctuary.

The vampire leader calls her “sweet blood” and marks her off limits. The managing werewolf of the Lakeside compound, Simon Wolfgard, smells her and receives the scent of “not prey.” He offers her the job of human liaison and puts her to work in the post office. Surrounded by deadly creatures whose touch, look, or bite could kill, she charms them all.

Simon discovers that Meg is a cassandra sangue who has been held with similar girls against their will. When a cassandra sangue is cut, their blood produces prophecies for wealthy patrons who willingly pay large sums to get a glimpse of the future. Covered with scars, Meg hides from her human tormentor, known as the Controller, who plans to recapture his “property.”

Anne Bishop nicely weaves this impossible story with believable characters. Deadly creatures tiptoe around the innocent girl, attempting to protect her from harm as she, in turn, saves them from danger using her own unique abilities.

Enthusiastic about the story and wanting to read more about what happens, I immediately read the next book, A Murder of Crows. In this second of the series, Meg’s secret is out. Lieutenant Montgomery, a local human detective, realizes the problems and the escalating conflict between human and indigene. Arrogant humans do not realize what they stir up when they use the blood of the cassandra sangue to create a drug that incites the indigene and humans into a frenzy so that they will attack each other. These uncontrolled behaviors are meant to start a war between the species. When Meg is attacked, the elemental, Winter, exacts revenge by sending a devastating storm, which almost wipes out the nearby human town.

Meg cuts herself to cause prophecy in hopes of saving her fellow protectors. She reveals a series of strange images that warns of the drug baited in meat left for the indigenes to eat. Her actions attract the notice of the Controller who sends out several hunters to recapture her.

The second book is just as good as the first and is the reason that I just got back from the library with the third one called, Vision in Silver.

I wanted to find out what happens next to characters I have come to care about. The idea of deadly creatures doing everything they can to protect a particularly vulnerable young girl because she treats them well, makes a touching story. I also wonder how the other human who respects the terra indigenes will fare, the divorced detective Lieutenant Montgomery for example.  And then there is the werewolf, Simon, who is half in love with Meg and struggles with that fact. I want to plunge myself back into this fascinating world. The fifth in the series, Etched in Bone, just came out and is now available.

Thus the power of writing a series…if it is good enough.

And I found this one was.

Author: Juggler in disguise

As an author, I often feel like a juggler, tossing a multitude of balls around, trying to get everything accomplished.

First ball that gets thrown into the air is the time needed for the actual act of writing. Many experts suggest delegating specific segments of time each day to write.

Doesn’t work in my life.

Sometimes my creative juices are flowing and the words pour out. At other times, I stare at the wall wondering what is going to happen next, or I have other events that demand my attention. Yesterday, I was at the dentist.

That’s when Larry Brook’s outline suggestions help me move to the next chapter. When I start a book, I spend time laying out an outline that encompasses his plot points and pinch points. I have an idea of the overall scheme of the book. The devil is in the details as to how it is all going to happen.

But how do I know to do this?

Research.

That ball of time is important, but it takes time to learn about the writing game if you’re planning on being good. Hundreds of websites offer helpful advice of how to improve your writing. I have to balance what will make me better against what will confuse me. Not all advice is right for what I write. I have found that science fiction is written differently than, say, fantasy. Readers of science fiction want fast moving action with lots of tech toys and interesting science. The best stories also include relatable characters and an interesting plot. Fantasy leans more toward elaborate descriptions of time and place. Characters often have a mentor who guides an acolyte fighting against evil creatures. Often a magic system is in place. Rarely does it happen in a futuristic society. Romance readers require a still different format. Taking the time to understand your genre is critical.

Then there’s editing that bounces into the picture. I doubt there is any author that gets it right on the first draft. As for me, I have my writing group edit, I edit, and often a professional editor goes through it. I spend hours using the search/find on words such as that, was, looked, and lately some. I love to repeat words and often need to tighten up my sentences. So a lot of time is spent in the editing penalty box… And still I find errors. I also edit over fifty pages a week for my writing group as a reciprocal for their edits. However, I find editing others’ work helpful to understand what makes my stories sing.

The third segment that I have to juggle around is blogging and reading other websites. I love to blog about my favorite books and read what other authors are doing. (hence, this blog) I spent a huge chunk of time on Utube watching Brandon Sanderson’s lecture series. It was helpful. I should interact more on Facebook, Twitter and others, but it takes so much time because I end up going down the garden path. You know what I mean. You start to read one article, and next thing, hours have passed and you’re asking: How did I end up here, and where has the time gone?”

I spend a major part of a day on my blog, but I can’t even begin to blog until I’ve read the book that I want to suggest. Have you seen how long some books are? Actually, it’s my own fault, as I like to submerse myself into a world. But keeping up on the reading is a major commitment.

Then there’s marketing. Gah! Now with this time sphere, you can vary your involvement. A signing or attending a convention takes a huge portion of time and money. Signing up for an ad takes only money and a little bit of time. An author has to weigh the results to his bottomline. Time needs to be spent researching the best avenue for marketing according to the author’s resources and situation. An author with a bestseller and an eager publishing house may spend days traveling and attending conventions or signings while a self-publisher with a modest pocketbook (like moi) may be more limited. Each individual has different options available. I attended a craft show and sold very little, but a fellow fantasy writer in her own hometown where she was well known sold sixty paperbacks at a Christmas open market. Seasonality can be key. And a book about a dog’s journey might sell at a vet’s, or an advice book sell in a small boutique, whereas science fiction might not sell well there.

Side note here is that next Friday (after Easter is over) my book Cosmic Entanglement will be advertised on Freebooksy and be offered free for a limited time only on April 20, 21, and 22. Although this is the third book of the series, it can be read first.

Time travel stories will let you do that.

Last Friday Free Kindle Books and Tips advertised Caught in Time. They just wanted a mention in my blog and here it is. So check them out. In March I advertised with Book Barbarian. They take only science fiction and fantasy, but I sold the whole series to a couple of readers.

You can buy the series and get a special price on Amazon. Amazon provides several ways that help authors sell. Check out my Author’s Central page under Sheron Wood McCartha.

Which brings me to the business part of the juggling act. Yes, if you are serious about the time commitments that you will need to make, then you should take the time to rough out a business plan or at least a business direction. We all know that if you don’t know where you are going, often you’ll get lost or end up in the wrong place. How many books do you plan to write this year? How much do you need to sell to pay for a cover? And, gosh, who’s going to do it? Do you keep track of sales? Do you even control that information? How are you going to publish and distribute? A big publisher? A small publisher? Self publishing? And how are you going to decide?

While you’re pondering that momentous decision and reading blogs about it or talking to colleagues, the laundry is beeping, you’re running out of food, and the house needs a vacuum. Maybe you have delegated some of these chores to a significant other, but life and family still come rolling in and want attention. I have a smallish social life, but Sunday I’ll be attending a family and friends get together. I spent two hours at social security today so my daughter’s married name will be legal on her taxes.

Juggle. Juggle.

And finally, (or maybe not) is that ball with the great big word job. Whether you’re a mom, and your job is raising kids, or a wage earner out in the business world, that ten-ton ball can be hard to juggle around. You’ll have to reshape and be creative with your tosses.

It can be quite an act for anyone wanting to be an author.

****

This week I picked an unusual book for me.

I warned you.

I’m not one for fairies and such, but trans-dimensional worlds were involved, and again it was a Powell’s reading selection. I’m trying to keep up in my reading group and writer activities also.

It turns out that Tinker by Wen Spencer was delightful.

Tinker is a feisty, petite orphan who scratches out a living in a junkyard located in near-future Pittsburg, which now exists mostly in the land of the elves. A trans-dimensional gate built by her father is responsible for the situation. When a pack of wargs chases Windward, an Elven noble, into her scrap yard, she saves his life and becomes entangled in the royal elven court, which is full of intrigue. Tinker is one of very few who is able who understands the science involved in building the gate that brought Pittsburgh to the land of the elves. When certain enemies discover that, she becomes vulnerable to kidnapping by those who want to control or destroy the gate.

Possessing genius level mental ability, steel-toed boots, and a “take no prisoners” attitude, she takes on the NBA, the Elven court, technology smugglers, and an amorous, but powerful, elf out to change her life in disturbing ways.

A delightful, fun romp with engaging characters and non-stop action, Tinker takes everything in stride, including her first kiss.

Ten Steps to Select a Publisher

As an Indie author, I chose Amazon’s Createspace for paperbacks and its Kindle Digital Platform for my ebook distribution. Two reasons dictated this choice : initial cost is free, and I maintain total control of my work. To insure this control, I provide my own ISBN. This means I do all the work unless I contact out work such as designing the cover and editing. I have professionals do that. So, there are costs, but those costs I control.

Marketing is another cost. This cost is a balance between the cost of the program and the revenue it most likely will generate in book sales. Again, I have control, and in January, I spent nothing on marketing and banked the revenue, but paid the price in reduced book sales for that month. Since Amazon pays on a three month lag, March revenue will be down. I knew that and budgeted for it.

However, many new writers, for one reason or another, need the help of a publisher. They are lost as to how to get an editor, how to format, how to find a cover designer, and all the things that have to be done to become a successful author. Perhaps, they have a day job or run a household with active kids. They turn to a wide list of publishers and stare at rows of smiling shark’s teeth. A whole industry of “milk the author” has evolved. It’s an author beware publishing world. However, within that mix are good guys who honestly want to help the bewildered writer. How to find the needle in a haystack?

Why am I blathering on about this? Because I know several writers searching for guidance, and I recently stumbled across Jane Friedman article on what to look at when deciding on a publisher. Her blogs are invaluable and you must check them out.

https://janefriedman.com/10-questions-epublishing/

As you will notice, this blog is dated November 2014, but was recently updated. The information is still valuable. It doesn’t cover all the names of publishers currently out there, but it’s a guide for the questions you need to ask. For example: Just being able to control the price of your book is important, particularly if you want to advertise. An overpriced book with no exposure to readers is a lonely book indeed, even if well written. A bad cover often turns away an interested buyer. Make no mistake, with the advent of easy publishing, the book market is flooded and cleverly marketed books are the ones to gain the overwhelmed reader’s purse. Even so, the market is challenging. These ten suggestions may save  you a lot of money and heartache.

I am now working on the last quarter of the second book in the Terran Trilogy called Somewhat Alien. Once again, I want to suggest Larry Brooks and his storyfix blog. He has several books with his ideas, one called Story Engineering. He provides a framework for writing a story while still letting your characters surprise you.

… And they are surprising me with their actions. Right now the immigration of aliens into our country is a hot topic, and this story is exactly about aliens trying to immigrate onto an inhabited planet. I just have to check the headlines for great story ideas.

This week my book selection is Traitor’s Blade by Sebastien De Castell. This book was recommended by Peter from Powell’s Bookstore at Cedars Crossing. Peter is an expert in science fiction and fantasy, and this book delighted me.

If you like Mark Lawrence (The Red Queen’s War ) or Joe Abercrombie, (The First Law Trilogy), Traitor’s Blade will suit. It has a bit of swashbuckle in it.

Falcio is the first Cantor of the Greatcoats, once the elite corps of 144 men and women, who traveled throughout the kingdom, dispensing the king’s justice. That is, until King Paelis ordered them to stand aside, and his head found is way onto a pike atop his castle, put there by conquering feudal lords intent on expanding their land and power.

Now jeered at and called “tattercoats,” Cantor and his small band must follow secret instructions given by the king in order to unite the ragged remnants of the once proud Greatcoats. If they fail in their mission, their kingdom will be destroyed.

Character and bantering dialog make this a stay-up-late story. His aching loyalty to justice puts Cantor into impossible situations as he struggles to rebuild the Empire and clean out the rot.
The book uses the technique of flashback, returning to the story of the king’s final battle, and then jumps forward to Cantor’s present as he struggles to save his world.

Peter recommended this; I recommend this. Soon, you’ll be recommending it too.

Publishing Wrap-up 2016 and Five Scifi Selections for 2017

January has certainly gotten off to a contentious start. How does that affect book sales? I would imagine that readers are turning on the television to get the latest incendiary news distortion or taking to the streets to loudly voice their opinions…

…rather than quietly reading.

Kristine Rusch has a lengthy blog that talks about Indie publishing as a business and some current trends. She discusses the fact that sales were down in 2016 and the reasons why. Publishers say there was no breakout novel. Election noise took away reading time. The ebook publishing business is leveling off.

My sales were good until November, and then, I also saw a downturn. I’m seeing it in January, but I’m blaming politics and a lack of marketing enthusiasm. I’m a bit burnt out on marketing at the moment. I need to catch up on my writing and fill up the piggy bank because having the necessary funds to see you over the down part only makes good business sense.

She mentions that also. Here’s the blog: http://kriswrites.com/2017/01/18/business-musings-2016-disappointments/

January is one of the most fun months of the year for my blog because I get to select books to read for the year. Sometimes a book doesn’t meet the publication date (Thorn of Emberlain ) and sometimes I decide the book isn’t up to my standards and don’t mention it. (Split Second) However, it’s a way to prime the pump and get enthusiastic about reading. I have found lately that good science fiction is hard to find. There’s a mishmash of books out there but very little in the “got to read” category.

Anyway here’s my next five:

1. All the Birds in the Sky by Charlie Jane Anders. I keep seeing this on recommended lists. I have avoided it because I really don’t like apocalyptic novels. They tend to be downers rather than contain interesting science. There’s always a struggle with the environment, and too often zombies show up. But this is about a young girl who is involved in magic. A long ago geek friend she knows from Middle School gets back with her. Also, it takes place in San Francisco, and I lived in the Bay area for eight years. So, it’s on the list.

2. The Unquiet Land by Sharon Shinn: I’ve been waiting on this one. I’ve read the previous books in the series (Elementals) so I know I will like this. (Rubs hands together)

3. The Last Year by Robert Charles Wilson. New release. Time travel. Amazon best list. Charles Wilson (Spin) I’m in.

4. The Traitor ‘s Blade by Sebastien De Castell: Peter who works in Powell’s at Cedar Crossing has been their science fiction expert for a long time. He’s the liason for our Science Fiction Book Club. He knows his stuff, and when I whined about wanting a good book, he stuck this in my hand. Of course, I bought it and put it on the list.

5. Night Without Stars by Peter Hamilton. A hardback library find. Well, I’d actually been seeing this on a few recommended lists. I’ve read earlier novels in the series also. It’s a big book which means it will take a while to read, but this is a far future space opera, and I’m ready for that.

By the way…don’t forget the second season of the Expanse starts on television tomorrow night February 1, Syfy channel. Watch that rather than the political insanity. Or, maybe the politics of the future there will look frightening familiar, and you can get a two-for-one.

Survival in science fiction

This has been one of the snowiest winters I’ve ever experienced in the northwest
Which means I can stay in and read or write.

Yeah

The writing has slowed down as I’m trying to figure out how to get the the next series of events down on the page in an interesting fashion. Debates rage in writing circles on whether to be a pantser (writing by the seat your pants) or an outliner. For me, I do a broad outline and then charge ahead, putting myself in the head of my characters. Often they present surprising twists and turns in the action. I’m involved in one now and scrambling to see how my main character is going to get out of the pickle he’s got himself into.

It all makes writing fun.

I’ve been reading too. I usually put together a list of ten books to read throughout the new year, but this time I’m having difficulty coming up with an exciting list. I keep going back to authors that I have enjoyed in the past. I made a conscious effort to try new self published works last year and kept getting disappointed. Giving reviews became frustrating, particularly since I was not getting reviews myself.

I’m wondering what’s happening to book marketing. If you’re not tied to a large publisher with a big fan base, then book signings are not worth the time, expense or effort. I found add sites very effective for a while. Lately, not so much. As a reader, I’m not seeing exciting offerings and as an author, there are some I have used several times and my return on investment isn’t as rich as it used to be. It feels as if ebooks are becoming more and more devalued.

We probably brought it on ourselves with all the giveaways and promotions. But, hey, you have to get out there and offer something worthwhile to pique a reader’s interest. If you don’t put your name out, no one will know about you. I really feel these are great stories that readers will enjoy if they got to know about them.

As for other books… I still feel it is important to suggest good science fiction and, occasionally, fantasy. I want to keep a dialog going.

This week, I read a book that caught my eye when I was library browsing. Publishers price new books expensively and often make them only available in hardcover for the first year. But, of course, those books are often found in the library for free. I picked a new book co-authored by Ryk Spoor and Eric Flint. Both are well known midlist science fiction authors. Their most recent book, Castaway Odyssey appears to be a later book in the Boundary Series, but I had no trouble with reading it first.

The story goes: Sergeant Samuel Morgan Campbell finds himself in a desperate situation when their starship the Outward Initiative shatters and disappears, leaving him and four boys on board a lifeboat during a practice drill. Outside on the hull, inspecting their actions for the drill, Ltd. Pearce Halley sustains life-threatening radiation exposure. Unexpectedly, the Sargeant and his untrained crew find themselves stranded in the depth of space, light years from any known colony, and with all electronics dead on the cramped lifeboat.

Boys ranging from Xander, recently graduated at the academy, to Francisco, who is an emotional nine years old, Sergeant Campbell has to calm and manage the occupants in this life-threatening situation.

For fans of McGyver, this book is packed with interesting science written in an easy to understand manner as the novice crew has to repurpose equipment and find a way to survive far from any help. The second half of the story continues the survival theme once they discover and land on an unknown planet. Here, the reader gets a taste of the Swiss Family Robinson story as the crew now battles a dangerous alien planet that throws several lethal surprises at them.

I enjoyed the book as a light read with a YA flavor. It is always interesting to see what an author considers important in a survival situation in space. It does not have the detail and intensity of The Martian, but may appeal to that audience, nonetheless.

Military Fantasy

The holidays are almost upon us. I thank all my readers for becoming a part of the Alysian Universe. This yearhas been an adventure, and I was glad so many came along for the ride.

For December, I advertised through Book Barbarian, a science fiction and fantasy adsite. The cost was low, but it has proven the best of sites this year for return on investment. Several readers bought the whole series.

A blog I recently read that writers might like is a blog by Judith Briles. It talks about a check off list of important elements to consider before publishing your book, or even after publication, if sales are lagging and you want to investigate why.

https://www.thebookdesigner.com/2016/12/does-your-book-suck-or-soar/

Then another important link is a blog by Katie Force that offers some startling data concerning Indie authors. With a response of 2000 authors, over half Indie, half hybrid, 1543 or 49% averaged 0 to 5 books per day. At the other end of the spectrum, eight or .43% reported selling over 1000 per day on an average day.

Wouldn’t that be nice?

Most were women between 41 and 53 years who responded and wrote in the romance genre. Still an interesting blog on the current state (as of October-November 2016) of genre Indie sales.

http://www.thepassivevoice.com/2016/12/survey-indicates-indie-publishing-is-pot-of-gold-for-some-work-in-progress-for-many/?

Last week I wrote about binge reading and offered several series that were my favorites. This week I want to also mention Jim Butcher’s Codex Alera series. I reviewed the first two books earlier and just finished the third called Cursor’s Fury.

The story of Tavi continues.

King Gaius recognizes a coming war with the power hungry high Lord Kalarewho makes a pact with the Canin, a savage beastlike enemy of the Realm.

Gaius pulls Tavi out of the Academy and sends him under an assumed name to a newly formed Legion with inexperienced soldiers who are poorly equipped. The unit is sent supposedly out of harm’s way. But a surprise invasion of thousand of rabid Canin set Tavi’s ragtag unit square in the forefront as the only means of protecting the Realm.

This is a very military action book with interesting strategies and surprising twists and turns. You discover Tavi ‘s secret origins and get a little romance along with ferocious battles and non stop action.

I liked it a lot, and it made a great escape from some of the holiday madness.

I have two busy snowshoe Siamese cats who delight in holiday decorations and presents. Keeping an eye on them is a full time job, but they are fun to watch as they deal with all the commotion.

Hope your holidays are filled with lots of fun commotion and writing or reading success.

E-Book Marketing

The holiday season is barreling down on us, and if you plan any book marketing, you might need to get it in place soon. Selecting how to market is like running through an obstacle course. Each site has different requirements. Most want at least five reviews, which sounds easy except for the new Amazon rules, and if the book is a new release, you may have very few. However, several sites will take a new release if you have other books with fifty strong reviews from Amazon.

Just when I found a book I would consider offering that meet all the criteria, I realized it had no more free KDP select days. I get better results offering one free, and then readers buy the others. Back to the drawing board.

Finally, I got it all in place. I have offered Someone’s Clone free on Cyber Monday November 28 through Booksends, but it will also be free through KDP from November 25 to 29 since I estimate a lot of people will be online looking for deals… And viola, there I’ll be.

Free, free, free.

At least that’s the rationale.

I have something set up for December after Christmas when the commotion has died down and new Kindle and tablets are wanting to be filled. Caught in Time will be free December 26, mainly because Fussy Librarian was filled the other days I wanted.

I’ll let you know how each one performed.

Kathryn Rush did an interesting blog with numbers and math that indicated retail sales across the board were down in October due to folks concentrating on the election. I know mine were. I wondered why. I thought it was because I didn’t do a promotion or much advertising because I was so busy launching A World Too Far.

She said relax. Low sales were not any authors’ fault. Data going back several other election years showed the same trend for October and November.

I feel better.

This week I’m mentioning Crosstalk by Connie Willis. Connie has won numerous Hugo Awards and Nebulas making her a top science fiction author and a favorite of mine. If you ever thought it would be a good idea to be able to read minds, this will change your opinion. If, like me, you feel you are being overtaken by technology, especially the new Alexa, Google, and other devices that are intruding into our homes, in addition to the ever present smart phone, iPad, etc., this will confirm that feeling.

Briddy Flanigan is a young thirtieth professional woman who works at a cell phone and communications company competing with Apple. She is constantly on her phone checking and getting texts, emails, and calls from everyone who knows her business before she even does. Trent, the hot VP at the company, and her obsessively career-minded boyfriend, has convinced her to get an EED. This is an implant that allows a couple to be aware of each other’s emotions and often gotten prior to marriage to bring two people closer together.

So, now everyone in the company is a buzz, thinking there’s an engagement coming… And Briddy is already overwhelmed by communication in her life that includes her intrusive family of a paranoid mother, a younger precocious sister, and a single desperate older sister who constantly falls for the wrong guys and runs to Briddy for consolation.

The high profile doctor who will perform the implant assures her that nothing can go wrong. But this is a story by Connie Willis, so, of course, chaos breaks out.

The book is a biting social satire on what happens when there is too much human communication. Events spin out of control for our heroine, resulting in hilarious situations that proceed at a breathtaking speed. Bundled in all this shenanigans is a touching love story.

It’s a fast-paced, near future read, written with a light heart that asks some deep questions, and one you don’t want to start too late at night.

Also by Connie: Hugo award winner To Say Nothing of the Dog.