Because readers aren’t telepathic. Nowadays most authors do a lot of their own marketing, and keywords play an important role in being found by readers looking for a good story.
Friend Mary Rosenblum explains the importance of keywords and categories for Amazon analytics and how you can make your book more discoverable. She describes how your title and blurb are important in pulling in readers who are searching for your kind of book, and also for getting you on important lists at Amazon.
Variety makes the world go round, and certainly there are science fiction readers of all kinds. That’s why I talk about different types of books. Last week I mentioned The Water Knife that dealt with the issue of declining water reserves, especially in the southwest. The book concentrated on the external environment, and was heavily political and brutal with graphic sex and nonstop action.
The two books couldn’t be more different.
While Bacigalupi’s characters are two young, strong-willed girls and a ruthless killer, Bujold’s characters are much older and face internal struggles of grief, choosing new life paths, and finding love, rather than dealing with much external physical conflict.
Cordelia Vorsigan returns to the planet Sergyar as their Vicereine where she met her beloved and powerful husband Aural Vorsigan. But an aneurysm killed him over three years ago, and she has kept a stiff upper lip, staying single as she carried on with her duties of ambassador and Countess of Barrayer.
Now she returns to contemplate retiring and begin defrosting the five female embryos she and Aural had secretly left on Sergyar. At a ripe old age, she wants to start a second family, and begin living a peaceful life after one filled with violence and death.
Commander Oliver Jole is the base Commander and secret one-time lover of her bisexual husband, Aural. Being Betan and open-minded, Cordelia approved of Jole’s emotional support and physical protection of her husband during a difficult period in Barrayaran politics. She brings Jole a fiftieth birthday present of zygotes from her husband that Jole can fertilize to create five male offspring if he decides to take them on.
Meeting again after several years apart, their affection for each other and shared grief for Aural, sparks romance. The two well-known figures have to evade public scrutiny as they attend important meetings and events. There also have to figure out how to tell Cordelia’s forty-year old son, Miles, who now has his own brood, and no clue about his father’s more private past. There is also King Gregory of Barrayar to inform who depends on both of them to help him rule wisely.
Bachelor Jole is torn by a plum career offer back on Barrayer and the prospect of staying on Sergyar to retire and raise five boys at a country manor.
Sex is covered with delicate manners, and violence is past history. Humor abounds through the awkward moments encountered by two aging people finding love again and contemplating starting all over as they sneak around hiding their affair. A birthday celebration for Jole begins to spin out of control, and time starts to run out for both of them to decide which lifepath they want to choose.
Bujold has won the Hugo award four times, matching Robert Heinlein’s record. The Mountains of Mourning in 1990 won both Hugo and Nebula, The Vor Game in 1991, Barrayar in 1992, Mirror Dance in 1995, and Paladin of Souls in 2004. She also has two other fantasy series: The Chalon Series and the Sharing Knife Series.