No, not the kind you live in…the kind that keep popping up on a blog, Facebook or Utube.
We’re not anything if we’re not a media generation.
And the media is currently appearing all over mobile devices.
Recently two writers in my group put together their own trailers to promote their books.
Ted Blasche’s The Rust Bucket Chronicles has a trailer link in his e-mail signature.
Using Animoto, Clayton Callahan whipped together this trailer for an anthology, Five Elements, in which I’d contributed a fun story called, “Peace Treaty.” (See right panel) He posted the trailer on Facebook. I’ve noticed this year a lot of short videos are being posted on my Facebook.
Then I was on TOR’s blog. TOR has been using trailers for a while to announce new shows and new books. I recently saw they had a trailer for the new Sherlock Holmes series I have been waiting for, so I eagerly tapped on the link. Are you eagerly waiting also?
So trailers are easy to make (Clayton did so), cheap, and popular on several platforms. Add interest to your blog, Facebook, e-mail, or Twitter. Send a trailer out to enthusiastic fans.
It’s another arrow in your marketing quiver.
Very much like the book I’m currently writing, Worlds Too Far, it’s in the same universe as a previous series, the Broken Empire, but has totally different characters at another part of the world and is considered a separate series. The Dead King is mentioned several times and the main character, Jalan, comments in a conversation on his cousin, Jorg of Ancrath, as a blood thirsty king. (Prince of Thorns, King of Thorns,)
Liar’s Key is a buddy adventure that continues the story of Jalan, Prince of Red March, a self-centered scoundrel, who only wants to return to the palace and resume his hedonistic lifestyle. He has no desire for kingship or power, but prefers women, wine and leisure rather than his current position of poverty and the cold North. He rationalizes his cowardly deeds, which ironically often end up appearing heroic by happenstance. Preventing him from returning to the palace is his Viking companion and big-hearted Snorri Snaggonson. (yes that’s his name) Snorri has somehow finagled Loki’s key that opens all doors in hopes of opening the door to death and retrieving his family. Jalan has been magically tied to Snorri by a powerful mage, the Silent Sister, his aunt, consequently where Snorri goes, so goes Jalan.
Of course Loki is the trickster god who created the key, so nothing happens in a straight forward way. Many powerful beings covet the key and try all manner of means to possess it.
I laughed at and loved this adventure. Mark Lawrence wrote Jalan perfectly as the rogue who unwittingly does good, and towards the end actually makes a few sacrifices. Snorri is the perfect foil, full of valor, loyalty and everything heroic who constantly drags the band toward danger and death, putting them in impossible situations. Often in an attempt to bed a woman or run away, Jalan unwittingly saves the day.
Guiding the group through the power of his key, the reader never knows what the trickster god Loki will cause to happen next. That surprise along with the character of Jalan kept me laughing and interested in this fun adventure. Lawrence’s writing is so fluid the reader becomes immersed in the story and the crazy adventures of the foolish Jalan.