You can’t do it alone any more. A year or two ago an author could take ten minutes and set up a KDP Select program (Kindle Digital Platform) and garner 6,000 to 4,000 or more free downloads of the book over the five free days and if she, or he, had a series, a slew of retail sales would follow. Back in 2014 I did this with 4500 free downloads of Caught in Time and subsequent hand clapping sales.
To be fair, I also scheduled signing and book fairs which were expensive and exhausting. I wasn’t backed by a TOR publisher or on the New York Times bestseller list…which meant I had to do the work myself.
Welcome to Indie publishing.
Now, even that isn’t enough. Amazon’s Kindle Unlimited Program appears to have satiated the freebie market to a certain extent. After it’s introduction many authors noticed a drop in their KDP Select downloads, me included. (Kindle Unlimited sales, however, increased quite a bit) I have no hard data, just several comments by other authors that noted lesser downloads.
Granted, each author makes his own way to find out how to sell best, but currently an overwhelming number of sites offer to advertise your book if you discount it, usually for one day and charge you for the ad…usually from $300 (depending on factors and genre) to $5.00. Be aware that these sites post your cover and blurb, then link to Amazon for the buy. Amazon pays them a fee for being an affiliate. You set up an Amazon KDP Select or Kindle Countdown program and pair it with ads..as many as the budget allows.
A huge number of websites are hopping on this bandwagon as desperate authors are willing to severely discount their book and pay to advertise if it will boost sales and bump them up the bestseller chart. No one will buy your book if they don’t know it exits. At least, that’s the thinking.
I was #1 on the free kindle science fiction space opera chart…
…For two days.
Then my program went off and I was down in the paid mob at Amazon again.
Blog posts are lighting up suggesting which advertisers work and which ones don’t. Because if you spend $300.00 or even $70. You need to sell a lot of books to make it worthwhile, and usually the site requires the book be under a certain price or at least discounted by a given percent. That’s the draw for the subscriber.
Most often, the book itself, the cover, and the genre determine the success of the program. Some of the programs are scams and you may never see the ad. Pirating is a growing problem. So be selective and do your homework.
While many Indie authors are offering their books at cheaper and cheaper prices, the big publishers are going in the other direction. Agency pricing was the big contract fight between Hatchette and Amazon. Check out the new listings for books by established authors with major publishers. EBooks are running $10 to $15 dollars. Hardbacks are offered for preorder at $25 and $27 dollars.
I’m shaking my head at the craziness of the book market while keeping an eye on what other media is doing. Sometimes they lead the way. Remember Napster? Think about Netflix. Let me know what you have found that works for you. Let’s compare notes.
Then, you might want to read Nexus by Ramez Naam.
Nexus is a Techno-spy thriller with kidnapping, murder, an undercover beautiful Homeland Security operative, and mind blowing science. When Kade Lane develops the experimental nano drug Nexus that can cause minds to link and read each other’s thoughts, U.S. Homeland Security gets involved and will do whatever it takes to shut the program down.
But Kade has a vision of a transcendent, unified humanity while being aware of the dangers the drug poses if it falls into the wrong hands.
The Chinese also are dabbling in Nexus and when Kade develops an even more powerful Nexus 5, capable of changing the very definition of what it means to be human, then he becomes a target for both the U.S. Government and the Chinese.
Winning the Prometheus Award, the Endeavor, and selected NPR best book of the year, this book combines thriller like action with futuristic tech that asks big questions. How far should governments and society allow science to transform what it means to be human?
We need to examine these questions as science is now outpacing regulations in many areas. We can already use mind control to move cursors on a computer and have shown the ability to clone animals. If you haven’t already, check out Kurtzweil’s newsletter for current discoveries.
What will we do as a society if such a drug as Nexus gets developed? Do we offer it to everyone or totally stamp it out to protect ourselves?
While the book has a exciting story, it also makes you think long after you put it down.
p.s. I explore a computer implant in a human brain in Someone’s Clone if that’s your flavor.